While attending a pre-BAFTA party a month ago, Emma Watson confirmed to the
Daily Mail that she was the new ambassador to beauty brand Lancôme, stating the following:
Quote:
‘It’s so exciting, I can’t wait to start shooting,’ Emma, 20, said. ‘Although I don’t wear much make-up I’m a big fan of Lancôme products, especially their mascara.’
The clues released on Emma's official
Twitter account in regards to the new project involved with was indeed for that: Lancôme has
confirmed that she will be the newest ambassador of the brand, more specifically their fragrance "Trésor Midnight Rose." Emma will be shooting the campaign photos with noted photographer Mario Testino, whom she has worked with in past collaborations, sometime this month.
Youcef Nabi, President of Lancôme International, had this to
say on Emma's involvement with promoting the brand:
Quote:
"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation," said Youcef Nabi, president of Lancôme International. "We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme."
Emma just posted on her Twitter and Facebook that she is the face of Lancôme:
Quote:
EmWatson
It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)
Emma Watson
So did you work out the clues? Don't worry if not, I can now reveal all. I am the new ambassadress of Lancôme! x
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Confirmed: Emma Watson is new face & ambassador of Lancôme beauty brand 
Awesome choice on Lancome's part!!! 
Can't wait to see the photos
