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06-29-2006, 08:53 PM
| | |  OotP Merchandise to Target Older Audiences
Warner Brothers have spoken about their plans for ' Order of the Phoenix' merchandising in a Retailing Today article mentioning that products will be designed with an older target audience in mind; acknowledging that, as Harry grows, so do his fans/readers. Quote:
"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again," said Karen McTier, evp of domestic licensing and worldwide marketing for Warner Consumer Products. "Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."
Source: The Leaky Cauldron | |
06-29-2006, 09:00 PM
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#2 (permalink)
|  Vair StalkerishMissing Sirius Mooncalf
Join Date: Apr 2006 Location: In a mental ward wit
Posts: 7,987
Hogwarts RPG Name:
Emma McKingley
Graduated |
(First to post!  )
That's great! 
Last edited by luv16; 06-29-2006 at 09:08 PM.
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06-29-2006, 09:14 PM
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#3 (permalink)
| DA Legend
Keeper of Dan’s Eyes Nogtail
Join Date: Feb 2006
Posts: 4,842
Sixth Year Department of Mysteries |
That is sooo awesome
__________________ Yada, Yada, Yada! I just write this because i like the little letters above my siggy!
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06-29-2006, 09:14 PM
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#4 (permalink)
| | Chizpurfle
Join Date: Dec 2005
Posts: 10,113
Hogwarts RPG Name:
Sinead Murphy
First Year
Ministry RPG Name:
Daisy Kiera Fields
 x1
| Feathery Thingywhatsit | BookSnake
It would be awesome to have collectibles! Clothes for older people is good, too. | |
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06-29-2006, 09:21 PM
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#5 (permalink)
| | Banned Gnome
Join Date: Jan 2006 Location: In the LPFC with peeps!, having loads of fun!!!
Posts: 329
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Kool!, fantastic news!! | |
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06-29-2006, 09:24 PM
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#6 (permalink)
| | Fire Slug
Join Date: Jun 2006 Location: I live in the United States
Posts: 153
Hogwarts RPG Name:
Alexandra Skurden
Fifth |
Thats sounds great!! I can't wait!!
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06-29-2006, 09:28 PM
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#7 (permalink)
| | Ashwinder
Join Date: May 2004 Location: USA
Posts: 13,555
| Ultimate Potterite Original original
Sounds cool | |
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06-29-2006, 09:29 PM
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#8 (permalink)
| | Blast-Ended Skrewt
Join Date: Sep 2003 Location: scotland, the counry
Posts: 16,445
| Keeper of Mr Tennant's specs
well about time... it makes a change that they arent going to target it at 4 year olds!
*cant wait for OOTP stuff*
__________________  
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06-29-2006, 09:30 PM
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#9 (permalink)
| | Jarvey
Join Date: Jan 2006 Location: Canada
Posts: 585
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that's soo cool! collectables! clothing for older people! *w00t* | |
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06-29-2006, 09:39 PM
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#10 (permalink)
|  Hogwarts Dance CaptainPuffskein
Join Date: Feb 2005 Location: Dancing with Ronald
Posts: 1,215
Hogwarts RPG Name:
Jenna Reetz
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WICKED! Finally we can have some merchandise that I don't see little kids have and then I feel like a weirdo. Yesss baby!
__________________ Live the Magic
Now and Forever
Harry Potter will never be gone. Not as long as those who remain are loyal to it.
*RWFC* *RGFC*
"The Last Enemy that shall be Destroyed is Death" | |
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06-29-2006, 09:40 PM
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#11 (permalink)
|  K.O. Harry's crush on ChoRecent SBFC MemberKeeper of Hermione's PatronusBillywig
Join Date: Apr 2006 Location: In a box.
Posts: 3,555
Hogwarts RPG Name:
Chanel Robinson
Fourth Year |
Sounds cool.I like the idea of collectibles.
__________________
Not much of a siggy, eh? | |
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06-29-2006, 10:15 PM
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#12 (permalink)
|   DoM & DMACBillywig
Join Date: Mar 2006 Location: Portugal
Posts: 3,658
Hogwarts RPG Name:
Elsa Pinkerton-Oliveira
Third Year
Ministry RPG Name:
Gallowglass Pinkerton
Accidents & Catastrophes
Ministry RPG Name:
Thomas Black
| Snuffles Sweetness | Sirius is my veil dancer
awwww that's awesome!! I would rather a colectionable toy that a "real" toy cuz I'm not really at the age of playing anymore XD awesome idea!!
__________________  Despite my empty mouth the words are in my mind. Don't you wonder what's inside? | |
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06-29-2006, 10:27 PM
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#13 (permalink)
| | Blast-Ended Skrewt
Join Date: Mar 2005 Location: CrazyTown
Posts: 16,126
| The Sweetest Thing Lissy De Vil
Collectibles for the older crowd sounds great! But I do wish for toys for the younger group too. I mean really little ones. My three-year-old would love a HP toy.
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06-29-2006, 10:58 PM
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#14 (permalink)
| | Hippogriff
Join Date: Aug 2004 Location: In the stars.
Posts: 22,879
First Year | GWFC/BWFC My <3
So amazing! I hope they're not to mature though...
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Zoe loves Imi the most! ♥ | |
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06-29-2006, 10:59 PM
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#15 (permalink)
| | Billywig
Join Date: Sep 2004 Location: In a Sanrio store spending big bucks!
Posts: 3,877
Hogwarts RPG Name:
Cocoa
Third |
Cool! I want some!  | |
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06-29-2006, 11:03 PM
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#16 (permalink)
| | Graphorn
Join Date: Aug 2005 Location: Fangtasia.
Posts: 17,750
Hogwarts RPG Name:
Teagan Skye Corliss
Fifth Year | Chris Cookie Siriusly In Love
I like the idea; broadening the age range will be beneficial in more than one way. | |
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06-29-2006, 11:12 PM
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#17 (permalink)
| Keeper of Dan’s Empathy Puffskein
Join Date: Aug 2005 Location: Lost in the middle o
Posts: 1,357
Hogwarts RPG Name:
Roxy
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Aww that is sweet isn't it they take the old fans into consideration. YUPPY!!! Thats me. lol
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06-29-2006, 11:13 PM
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#18 (permalink)
| Bonnie Devotee
Keeper of Ginny's Red Hair Doxy
Join Date: Jan 2006
Posts: 6,406
Hogwarts RPG Name:
Amparo Montez
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Sounds Great!
__________________ Bonnie rocks ° have fun in the BWFC* and the GWFC* Bonnie or Wright ? Ginny or Weasley? Just dare. | |
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06-29-2006, 11:18 PM
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#19 (permalink)
| K.O. of Rupert's Happiness
Proud DA member Snidget
Join Date: Jun 2006 Location: Dreading going back to the place they call school on Aug 13th *dies*
Posts: 2,619
Hogwarts RPG Name:
Brittany Dunn
Fifth |
This is great I can't wait to see what this looks like.
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06-29-2006, 11:22 PM
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#20 (permalink)
| Formerly: Asrai  Mooncalf
Join Date: Mar 2006
Posts: 7,835
Hogwarts RPG Name:
Roma Galda
Sixth Year
Ministry RPG Name:
Elijah Wright
Department of Mysteries | Bassoons galore!
Oh, good, finally! I mean, don't get me wrong- I love dressing up in my little brother's cape and all- but this should be awesome! Two thumbs up for new merchandise!
__________________ Zoe loves Caitlin the MOST! *glomps*  Jess loves and misses Cait more than youuuu!! <33 | |
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06-29-2006, 11:24 PM
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#21 (permalink)
| | Puffskein
Join Date: Oct 2005
Posts: 1,058
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It's great that they realize that adults read the books and watch the movies too.
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06-30-2006, 12:51 AM
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#22 (permalink)
| | Firecrab
Join Date: Apr 2005 Location: my mind... isn't that scairy?!!?
Posts: 725
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yeah! merchandise for older people! Can't wait to see.
__________________ *Bink* | |
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06-30-2006, 12:55 AM
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#23 (permalink)
| Letin' Loose Firecrab
Join Date: Mar 2006 Location: rocking out w/ Dan &
Posts: 833
Hogwarts RPG Name:
Siren Hartley
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Collectables sound good, I agree w/ IckleRonnyPrefectLuvrr. I don't want have something that a little 6 yr old has
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06-30-2006, 12:55 AM
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#24 (permalink)
| | Gnome
Join Date: Feb 2006 Location: In my dreams with Oliver Wood.
Posts: 297
Hogwarts RPG Name:
Madalynn H. Grigsby
Second |
That is exciting!! especially since I am an older fan!! WOO HOO ! i cannot wait!!! 
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Siggie and Avie by Jess and Heidi | |
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06-30-2006, 01:00 AM
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#25 (permalink)
| | Streeler
Join Date: Jan 2005 Location: dancing to that old cassette tape... know i always will ___<3scenexxx
Posts: 205
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awesome! sounds like a cool idea
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