SnitchSeeker.com - Video: New Emma Watson Lancôme TV spot, talks fashion brand, Harry Potter, fashion

Emma Watson was profiled recently for U.K. newspaper The Independent on her decision to become the Lancôme ambassadress, how much makeup affected her life - both on the set of Harry Potter and outside - and how much high fashion at events allowed her to break from the Potter bubble. That feature, as well as a short new television spot for the Lancôme Blanc Expert Derm-Crystal serum, can be read and seen, respectively, below.

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"As I've got older, and since I cut all my hair off, I've felt a bit more liberated about trying different things out," she smiles, when I suggest she has successfully shaken off the fetters of having played a gawky teenage witch for a decade. "I think there's this idea that lipstick is something quite old or something you'd only wear at night. The nice thing about these is that they're really translucent, like a tinted lip balm, so you can wear them in a more casual way."

"Make-up is actually something I've always really loved," she continues. "The hair and make-up department on the Potter films were the people who saw me first thing in the morning and last thing at night, so that space was somewhere I felt at home. When we had spare time on set, I'd do their make-up and get them to teach me how to do stuff." Make-up artist on the films Amanda Knight remembers Watson making up extras for crowd scenes, too, but Watson has today left it to the professionals. "I haven't had my make-up done for two or three months," she says, as if expecting me to say, "No way!" I raise my eyebrows and she laughs. "I know! But it's really weird for me because I used to have it done every day. So it felt like a treat today."

"[University has] just given me time, really," she says. "People use their time at university and at school, which I didn't have, to really think about and figure out what they want to do, and who they want to be. And it's been so nice not to be pushed around or pushed into doing things."

"Doing the Potters was such a bubble," she says, "and then having to figure out how to function in the real world has been a challenge. But it's been the small successes for me: I know how to use a washing machine, I can cook. It's worth it to me not to feel disconnected from everything, feeling like I'm in touch with people who do other things than acting or being in the entertainment industry."

There was a time, though, towards the end of the Potter franchise, when Watson came of age and began appearing on front rows at shows such as Chanel and Burberry, in whose billboard campaigns she featured along with her younger brother in 2009. "I was fully game for 'Throw me in this, throw me in that,'" she admits, "but I'd like to develop my own sense of style, and dress for myself. The press destroyed me over this Rodarte dress I once wore – it was bright blue with chains on it." She laughs and shivers slightly. "I loved it. And I wore a leather Christopher Kane dress with embroidered flowers all over it. It wasn't that crazy, but at the time..."

She seems to have ridden out the post-Potter publicity admirably, though. "Fashion gave me a chance to feel like I was something outside of Potter," she explains, of her appearances front row at shows such as Chanel and Burberry. "I'm a multidimensional person and that's the freedom of fashion: that you're able to reinvent yourself through how you dress and how you cut your hair or whatever."