| EmmaRiddle | 10-30-2009 04:11 PM |
Tomy & Warner Bros Consumer Products join forces for Deathly Hallows
As part of a new three-year deal struck between Tomy and Warner Brothers Consumer Products, the UK toy company will provide figures, games, electronics and role play items, for Deathly Hallows. The agreement covers Britain, Europe, the Middle East and Africa. The company will now have access to a back catalogue full of style guides and artwork for each of the films, including the last two. Quote:
"We are pleased to be working with Warner Bros Consumer Products on Harry Potter," said Robert Mann, Tomy Europe CEO. "This deal reinforces our strategy of expanding our portfolio to appeal to a broader range of kids. With our parent company's heartland in boys and girls toys, it is a natural progression for Tomy Europe to follow this path - and what better way to do it than with such an iconic licence as Harry Potter."
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Pilar Zulueta, senior VP and general manager, WBCP EMEA, added: "We're delighted to be welcoming Tomy Europe on board as the regional master toy licensee for Harry Potter at the most exciting point in the history of the licensing programme.
"Harry Potter and the Deathly Hallows may mark the conclusion of the story, but from a merchandise point of view it is the start of a new chapter as it's the first time that the entire propery artwork collection will be available to our Harry Potter partners.
"Tomy Europe has a global reputation for creativity and innovation and we are confident that they have the expertise and vision to provide Harry Potter fans with a range of products representative of this global franchise."
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