MINISO's Harry Potter collection features over 800 meticulously designed products spanning various categories, including plush toys, pet products, cups, toys, stationery and gifts, fragrances, accessories, and more than ten other categories. Each product integrates iconic elements inspired by the Harry Potter films, making them instantly recognizable to fans. For example, school-themed items are inspired by the colors and symbols of the four Hogwarts houses, featuring bags, scarves, gloves, and socks. Beloved elements like Hedwig, Harry's birthday cake, and Platform 9¾ also appear in the designs.

The collection extends the magic further, with stylish bags adorned with symbols like the Hogwarts crest and The Golden Snitch, and plush toys of iconic characters such as Harry and Hermione. Blind boxes containing hidden Hogwarts treasures add an element of surprise for collectors, while home décor items like Hogwarts-themed cushions as well as stationery such as journals embossed with house emblems enhance the magical experience. Every product is crafted with high-quality materials and meticulous attention to detail, ensuring fans can truly engage with the spellbinding world of Harry Potter.

MINISO's Harry Potter co-branded products have been enchanting fans around the world. In the United States, the Irvine Spectrum Center store, along with other major stores on both coasts, featured meticulously designed Harry Potter-themed areas. In Asia-Pacific, MINISO also launched Harry Potter-themed in-store displays across multiple stores as well as a pop-up in Hong Kong, providing fans with a fun shopping experience.

The collection has already been launched in multiple countries, including Canada, Malaysia, the United Kingdom, and France, with plans to expand to over 80 countries worldwide.

MINISO's Harry Potter-inspired collection has allowed the company to bring the magic of Harry Potter to everyday products, delighting fans worldwide. Looking ahead, MINISO will continue expanding the Harry Potter collection with new items and exclusive releases through 2025, ensuring fans across the globe can enjoy a magical world inspired by the Harry Potter films.