11 Million Sold -

Summary:


Article:

NEW YORK -- Scholastic announced today that since its June 21 release twelve weeks ago, the company has sold 11 million copies of J.K. Rowling's Harry Potter and the Order of the Phoenix. Scholastic released the fifth Harry Potter book at midnight on June 21 and sold an astonishing 5 million copies in the first 24 hours, breaking all publishing records.

The company also announced an innovative new print advertising campaign targeting adults who have not read Harry Potter and the Order of the Phoenix. The ads will feature unlikely types of adult readers and fans of the bestseller including a tattooed biker, a fashionista, skateboarders and sports fans. Using some of J.K. Rowling's most magical creations as headlines {quidditch, flying broomsticks, invisibility cloaks, flying cars}, the ads all feature the same tagline "We all have our reasons. What's yours?" The ads are scheduled to run in Rolling Stone, US Weekly, Time Out NY and Outside with a combined circulation of over 5.8 million.

"We know that Harry Potter is a reading phenomenon and that millions of children and adults are huge fans," said Barbara Marcus, President Scholastic Children's Books. "This campaign is to attract the 18-35 year old audience and to convince them that when they read Harry Potter they join people who have the same lifestyle as they do. We also want them to know that there is a vast number of adult fans who cross demographics, age and gender groups who have embraced these novels."

Harry Potter and the Order of the Phoenix is the follow-up book to J.K. Rowling's #1 best-sellers Harry Potter and the Sorcerer's Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban and Harry Potter and the Goblet of Fire. On July 8, 2000 Scholastic published Harry Potter and the Goblet of Fire which at the time, broke all publishing records with a first printing of 3.8 million. The book sold an unprecedented 3 million copies in its first weekend on sale sending Scholastic back to press for an additional 3 million copies. There are over 90 million copies of the first four Harry Potter books in print. Each of the books has been a #1 bestseller and continues to remain on bestseller lists.

Thanks azreporter

Woah :o Thats a lot of books!

woooow thats a lot of money and books

lol, yeah. So this must mean that there are 11 million HP fans out there.

There are so many Harry :sorcerer: Potter fans!!!
:brick:

:o that is a lot of books. but there are a lot of HP fans out there.

Cool..... bestsellers.... for Harry potter books! :rolleyes: yippi!

:o :o WOW THAT ALOT!!!!

tHat is ALOT, but you cant be to suprised, I mean... there so great!!! you have to love them, I hate those people who dont even give the books a chance and say they hate them.

You kind of need to read past the first one though to get to the good stuff....the first one was good, but not as much action (book and movie)

Yup that's alot of books and Im happy about that and THAT IS A LOT OF HP FANS!! Go HP!! Yay!.......... :wub: :)

:blink: "whoa..." my mom said i second her... xD lotas HP fans!!!! :sorcerer:

The book is still in the top ten here in Australia

That is ALOT of Harry Potter™ books! :read: On the Scholastic news
they announced the top 5 books of America and Europe and #1 was Harry Potter and the Order of the Phoenix! On that day, I was proud
that J.K's books were #1! I just hope that she dosen't mess up the 6th and 7th book she is gonna write. That will make me loose interest into Harry Potter™ And I wish it wouldn't happen to me.

~H/H er United™ :sorcerer:
------------------------------------
:sorcererdragon: Be careful what you wish for.
It could be heading your way someday.

Woe, I must be the thousandth person to say this, but yeh that's a lot of books. :lol: