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Old 01-30-2010, 08:52 PM
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Post Exclusive: New Emma Watson People Tree shoot photos & interview

New promotional images and an interview with Emma Watson via the Daily Mail have been released in regards to her People Tree fashion design campaign. Some of the first photos of her designs were released on the site earlier this week; the new images of Emma can be seen here.









UPDATE: People Tree have sent SnitchSeeker.com exclusive photos from the shoot, including high-resolution images previously seen, and a brand new head shot of Emma Watson. They can be seen in our galleries.









We will have even more exclusive photos tomorrow, so stay tuned for that.

Quote:
You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

So this is not an Emma Watson clothing line?
I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.

How did the collaboration come about?
It was all because my friend, Alex Nicholls, was wearing this great People Tree T-shirt one day, which I liked. He then told me all about the company – he knows Safia and said that I should meet her. He set up an introduction and Safia and I just clicked. A couple of weeks later she got in touch with the idea of a teen range – they were doing older ranges and baby clothes but nothing in between – and asked if I’d like to help put it together. I said yes straight away.

Wise move, People Tree – every teen wants to dress like you!
I am very interested in fashion and I’ve been working a lot in the fashion world recently – it’s such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work. Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It’s that simple.

Where did you get your design inspiration for the range?
I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.

We particularly like the T-shirts printed with slogans such as ‘I’m not toxic’ and ‘Please don’t panic, I’m organic’.
I was keen not to preach – you don’t want to be too serious or heavy. I also came up with a daisy print which I’m really proud of – it’s fun and messy. I just wanted to make clothes that are wearable, cool and easy.

What is your favourite part of the collection?
I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant!

It must have been a fast learning curve for you, being on the design side of things for the first time…
It was such fun going through all the Pantone colour books with Safia, but yes, I had to learn quickly – the colours on the page don’t always look the same on the fabrics, so you have to be patient. It’s a case of learning as you go along, and it’s all massively time consuming! When we did the first set of samples some of them looked great but others needed altering a lot.

If the reaction on the shoot is anything to go by, these clothes are going to be out of stock long before spring is here!
I really enjoyed the shoot. All the models are friends of mine: my housemate Sophie, my brother Alex. I basically called in favours – a lot of the crew are friends too. They are all super-talented, so I am very lucky that they were prepared to help out. I asked Andrea Carter-Bowman to do the photos as I just love her work, and she’s young. So this really is a collection for young people put together by young people. And I’m so proud of it – it’s exactly how I intended it to look.

You are something of a fashionista, but were you completely new to fair-trade fashion?

The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.

But do you think it is possible to enjoy high-street fashion and also support fair trade?
It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work out how much the person who made it is being paid.

How realistic is it that the Primark generation will buy into this range and concept?

It sounds like a cliché, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example.
It was noted that a lot of the creative collaborations and meetings took place at Emma's home after the actress finished a day's work on the Harry Potter film set. The People Tree catalogue is set to release in late February.

UPDATE: Scans from the Daily Mail's Sunday You magazine have been released featuring even more new photos from Emma's shoot. They can be seen below.





Please note that although the website says that People Tree goods can only be sold to European countries, the line's representatives have told SnitchSeeker that they will be available for purchase in the US starting tomorrow (Monday).
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Old 01-30-2010, 08:54 PM   #2 (permalink)
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Great pics! Great interview! I love the fact that the clothes are simple and casual but look nice! And they look like they're having so much fun!
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Old 01-30-2010, 08:55 PM   #3 (permalink)
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Wow, those photos are charming.Emma is amazing! These photos are amazing, divine! And great interview!
Emma it has pretty clothes!
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Old 01-30-2010, 09:18 PM   #4 (permalink)

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Awesome interview! Emma is sooooooo pretty in the pics!
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Old 01-30-2010, 09:22 PM   #5 (permalink)
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Those strawberries look good What can I say except, wonderful? Go Em!
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Old 01-30-2010, 10:00 PM   #6 (permalink)
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As pretty as a vampire! great interview!
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Old 01-30-2010, 10:31 PM   #7 (permalink)
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Everything she does is so fascinating! Emma rocks!
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Old 01-30-2010, 10:50 PM   #8 (permalink)
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she's beautiful
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Old 01-30-2010, 11:05 PM   #9 (permalink)
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i like how she's honest about her part in all this. most people take a lot more credit than they deserve!
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Old 01-30-2010, 11:45 PM   #10 (permalink)
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Emma is so great,awesome and really modest.
Loved the photoshoot and the interview so much
She is so realistic and I agree with all that she says.
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Old 01-31-2010, 12:01 AM   #11 (permalink)
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I LOVE the second photo! I had a look at the clothing, and it's not bad prices, and the clothes are just wonderful. The interview was also very thoughtfully put. She's very realistic and she has a strong grasp of why she's doing what she's doing. It's nice to see that she won't turn into some celebrity who designs clothes just for the sake of it.
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Old 01-31-2010, 12:04 AM   #12 (permalink)
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Love her outfit...she's soo pretty
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Old 01-31-2010, 12:09 AM   #13 (permalink)
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cool and nice pics
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Old 01-31-2010, 12:41 AM   #14 (permalink)
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She's the most beautiful in the second one. She looks so carefree and happy there. The countryside can do wonders. Looks like they all ahd a great time shooting the pics and doing the project in general.

Glad to hear that she's not doing the whole "celebrity fashion line" and preaching her products in such a way. She definitely looks at it realistically. Makes us all proud.
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Old 01-31-2010, 12:50 AM   #15 (permalink)
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She's so pretty!!Great interview!!
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Old 01-31-2010, 01:06 AM   #16 (permalink)
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Emma never fails to look beautiful in any of the pictures! And what a great interview! I love that it's not a "celebrity endorsement." She's sending a good message with her designs, but it's in a very natural, realistic way.
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Old 01-31-2010, 01:35 AM   #17 (permalink)
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Wow she looks stunning!
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Old 01-31-2010, 01:42 AM   #18 (permalink)
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Awesome!
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Old 01-31-2010, 01:43 AM   #19 (permalink)
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I love the clothes...I really wanna get them! Especially those dresses Ems is wearing!
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Old 01-31-2010, 02:22 AM   #20 (permalink)
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Really nice girl (: i like Emma. I like her photo's too! Shes so photogenic! Pretty as always Emma!
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Old 01-31-2010, 03:12 AM   #21 (permalink)
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I LOVE the 2nd picture!!
her hair looks awsome
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Old 01-31-2010, 07:06 AM   #22 (permalink)
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Eh, I don't think I would buy it even if they shipped to the US, mainly 'cos if it's 30 euros over there for a dress, it would be maybe 60-ish dollars over here? Cute line, though. I would buy it if they came to California. <3 And the models are so gorgeous and natural-looking, especially Emma (of course! xD), that brunette man (gorgeous smile), and Alex Watson (although you can't get a clear shot of him in that single pic).
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Old 01-31-2010, 07:08 AM   #23 (permalink)
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She's beautiful no coment
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Old 01-31-2010, 08:11 AM   #24 (permalink)
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Nice..
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Old 01-31-2010, 09:06 AM   #25 (permalink)
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Awesome pics!!
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