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OoTP Paperback debuts at number one -
Summary:
The Paperback version of Harry Potter and the Order of the Phoenix, debuted at Number One
Article:
Thanks to Wizardnews
Quote:
Scholastic released the
paperback edition of Harry Potter and the Order of the Phoenix on August 10,
2004 and the book landed at #1 on best-seller lists in the media, at both
national bookstore chains and independent bookstores, as well as on-line and
mass market retailers. The book debuted at #1 on the August 19th USA Today's
best-seller list as well and The New York Times best-seller list for the week
of August 29. Additionally, the book is #1 on Amazon.com, Walmart, Barnes &
Noble, and the Book Sense children's best-seller lists.
Scholastic launched the paperback with a first printing of 2 million
copies. The book is supported by a marketing campaign that includes: national
on-line, print and broadcast advertising; billboard promotion; aerial
advertising and retail promotions. The publication of Harry Potter and the
Order of the Phoenix in paperback brings the total number of Harry Potter
books in print in the U.S. to just under 100 million copies.
In the United States alone, the hardcover edition of Harry Potter and the
Order of the Phoenix sold 5 million copies in the first 24 hours, making it
the fastest selling book in publishing history. The book hit stores at
midnight on June 21, 2003. With an unprecedented initial print run of 6.8
million and a second printing of 1.7 million pre-publication, Harry Potter and
the Order of the Phoenix broke all industry records previously set in July
2000 by Rowling's fourth novel, Harry Potter and the Goblet of Fire. There
are currently 12.5 million copies of the fifth Harry Potter book in print.
Harry Potter and the Order of the Phoenix has garnered extraordinary
reviews. In her New York Times review Michiko Kakutani said "...the author's
bravura storytelling skills and tirelessly inventive imagination soon take
over, braiding together the mundane and the marvelous, the psychological and
the allegorical with consummate authority and ease."
Harry Potter and the Order of the Phoenix tells the story of Harry's fifth
year at Hogwarts. Harry and his friends have reached adolescence and are
faced with the unreliability of the government of the magical world and the
powerlessness of the authorities at Hogwarts. Harry finds depth and strength
in his friends, boundless loyalty and unbearable sacrifice.
News Wire