Huh. Well, that's kind of good news for me. Means I'll be able to sell all of mine for lots of $$$$$$$$$ in a few years! if I can find the instruction booklets...

But I totally agree, that is a totally inexcusably dishonest excuse. Legos are the most kid-friendly toy there is these days! They're like, the linkoln logs of the 21st century! How much more kid-friendly does it get than that?! I mean, what's next, discontinuation of the video games? THOSE are 100x worse than the legos! (albeit much more fun and engaging). And anyway, isn't it the kid's parents job deciding what is and is not appropriate for their own kids? This is just as bad a marketing tool being displayed here as that book age banding idea. Honestly... Walks away mumbling under breath*