pls enlighten me..wht expo is this?

Cinema Expo International
June 23-26, 2008
Amsterdam RAI
Amsterdam, The Netherlands

Now in its 16th year, Cinema Expo International is the only pan-European convention and trade show dedicated to the needs of the movie theatre industry. Each year, over 1,250 cinema exhibition and distribution professionals from Europe, the Middle East and Africa (EMEA) come to CEI to view the latest major cinema releases and extensive product reels, gain valuable industry information at educational seminars, find new products, services and technologies and network with peers at fun-filled special events.