Although this makes me feel old, but the midnight launches were the best memories for me, cause you actually had to wait to see what happens next in the new book, plus you were able to say 'I was the fourth person to get the book at Walmart!' It was a great experience knowing that you waited so long to get the book and you were the 1st or 4th person to get the book in your city. Plus the parties were so much fun, from sorting to drinking butterbeer it was my childhood memories I cherish the most.