Actors Rupert Grint and Julie Walters, as well as Stephen Fry, who narrated the U.K.
Harry Potter audio books, participated in a video campaign to promote their home nation for
VisitEngland 2012 Holidays at Home, and took note of British cultural aspects from smaller villages to the London Olympic games this summer. VisitEngland released the first television advert of the promotion, with Rupert holding a surfboard and frollicking with a fellow Brit, as well as Julie savouring the natural delights of Britain. That can be viewed here.
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James Berresford, chief executive of VisitEngland, said: "This is the largest domestic tourism campaign ever undertaken and aims to inspire UK residents to take advantage of the fantastic events taking place in the country this year.
"We have thousands of offers up and down the country which means a family can enjoy great deals on accommodation, meals and tickets to attractions at very affordable prices."