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Old 06-23-2011, 10:55 AM
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Post Video: J.K. Rowling on Pottermore, online Harry Potter experience, opening October

As announced one week ago, J.K. Rowling will reveal what her next Harry Potter project, titled Pottermore, will be via a live YouTube video. SnitchSeeker will be updating this very post with highlights, a transcript, and video as soon as it is released!

UPDATE: The video and transcript announcing Pottemore.com, an online reading experience and information guide to the Harry Potter series, can be seen and read below.


J.K. Rowling: Thirteen years ago after the first Harry Potter book was published, I'm still astonished and delighted by the responses the stories emit. Even though the seventh book and the eighth film have now been completed, I'm still receiving hundreds of letters every week, and Harry's fans remain as enthusiastic and as inventive as ever.

So, I'd like to take this opportunity to say thank you, because no author could have asked for a more wonderful, diverse, and loyal readership. I'm thrilled to say that I am now in a position to give you something unique: an online reading experience unlike any other. It's called 'Pottermore'.

It's the same story, with a few crucial additions - the most important one is YOU. Just as the experience of reading requires that the imaginations of the author and the reader work together to create the story, so Pottermore will be built, in part, by you, the reader.

The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Potter books. Pottermore will be the place where fans of any age can share, participate in, and rediscover the stories.

It will also be the exclusive place to purchase digital audio books, and, for the first time, e-books of the Harry Potter series. I'll be joining in, too, because I will be sharing additional information I've been hoarding for years about the world of Harry Potter.

Pottermore is open to everyone from October, but a lucky few can enter early and help shape the experience. Simply.... Follow the owl.

Good luck.


The full press release on Pottermore can be read here.

Quote:
J.K. Rowling today, Thursday 23rd June, answered mounting speculation about the nature of her new project and announced Pottermore, a unique and free-to-use website which builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

The announcement today was heralded by the revealing of the website’s name via an online search for its letters, and a ‘coming soon’ holding page which received over a million visits within 36 hours of launching.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans. As the Pottermore Shop develops, it is intended that it should include further products designed specifically for Harry Potter fans, offering a potential outlet for Sony products and services related to Pottermore. In keeping with Harry Potter’s international appeal, the site will launch in English, French, Italian, German and Spanish, with more languages to follow.

In the new website, the storyline will be brought to life with sumptuous newly-commissioned illustrations and interactive ‘Moments’ through which you can navigate, starting with the first book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone. On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup.

At a press conference at the Victoria & Albert Museum in London, Rowling revealed some key features of the website. In an announcement which will thrill fans, she described how she has brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time on Pottermore, by revealing the questions asked by the Sorting Hat - which places newcomers into their Hogwarts houses according to their characteristics - and the magic behind the Wand Chooser – which finds the right wand for each user from over 33,000 possible combinations. She also revealed glimpses of the new information she has provided on some of the best-loved characters.

J.K. Rowling’s announcement on YouTube and sony.com today revealed that Pottermore (along with the Pottermore Shop) will be open to all users in October 2011. From today, 23rd June, fans can submit their email addresses on Pottermore.com in order to be contacted by the site following the opening of registration on 31st July, Harry’s birthday. Also on that date, an online challenge will be launched, whereby the first million people to complete their registration will gain early entry into the website, and help put final touches to the experience.

J.K. Rowling commented,

“I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment – Pottermore has been designed as a place to share the stories with your friends as you journey through the site.”

Pottermore has been made possible with the support and partnership of Sony.

Sir Howard Stringer, Chairman, Chief Executive Officer and President of Sony Corporation, commented:

“Sony's association with J.K. Rowling's Pottermore brings together one of the world’s most innovative brands with the most successful book series in history, in a pioneering partnership that will help shape the future of story-telling. We are proud to be a part of it, both at this momentous announcement, and as we collaborate on its development over the coming years.”

On Sony’s partnership of Pottermore, J.K. Rowling commented:

“As I think people know, I am very protective of Harry and have always been very selective with any new initiatives, but I am totally committed to making this partnership with Sony and this wonderful new website a success. There are many companies I could have worked with on this ultimate digital expression of Harry Potter’s universe, but it is Sony’s unique philosophy of creativity in harmony with technology that made them my first choice as main partner. The spirit behind Sony’s make.believe philosophy is one that rings true with Pottermore’s own values.”

The detailed creative execution has been led by TH_NK, a leading UK digital agency, under the supervision of J.K. Rowling and the Pottermore management team, in co-operation with Sony. J.K. Rowling’s publishers, Bloomsbury in the UK and Scholastic in the USA, as well as her international publishers worldwide, have been active supporters in the creation of pottermore.com and the Pottermore Shop. Warner Bros, the makers of the hugely successful Harry Potter film franchise, is also one of the partners who have worked to support the launch of Pottermore through a variety of marketing, promotional and other efforts, and will continue to collaborate as the project grows.

The storyline of the second book, Harry Potter and the Chamber of Secrets, will go live on the site in early 2012. The Pottermore Shop opens when the site opens to all in October, selling complete ranges of the eBooks and digital audiobooks in a selection of languages, exclusively.

Designed for fans of all ages, the website has been created with child safety in mind, employing best practice and compliance with internet codes of practice in the UK, Europe and USA, and elsewhere.


Scholastic, the U.S. publishers of the Harry Potter series, released this statement.

Quote:
Scholastic is proud to be a key partner in the Pottermore project, including connecting teachers and parents from our school and online channels directly to ebook sales via Pottermore and providing marketing and promotion support. We’re excited about the new content from J.K. Rowling to go along with the books. This will surely inspire more interest in the series and bring a whole new generation of readers to Harry Potter. We’re pleased to support Pottermore because we know the power of the Harry Potter books to turn kids into lifelong readers, and we believe every child should experience Harry Potter – whether in ebooks or in print. In addition, Scholastic will receive a royalty on sales of the U.S. editions of the ebooks.
Pottermore.com itself has updated, where fans can put in their emails early for when registration begins. The site states to return on Harry and Jo's birthday, July 31st, for a chance to visit Pottermore before October.

Quote:
What is Pottermore?

Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.

Come back on 31st July to find out how you can get the chance to enter Pottermore early.
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Old 06-23-2011, 10:56 AM   #2 (permalink)
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Screaming!!!!!!!!!!!!!!!!!!!!!!!!!!
I'm so excited!!!
That was amazing!!!! Can't wait for July 31 and October!
ebooks!!!!!!!!!!!!!!!!

But it won't let me submit my email address!

Last edited by Taiya89; 06-23-2011 at 11:09 AM.
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Old 06-23-2011, 10:57 AM   #3 (permalink)
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OMG! I'm going crazy!
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Old 06-23-2011, 10:58 AM   #4 (permalink)

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AHHHHHHHHHHHH. 3 MINUTES TO GO.

I've not been this excited about Potter since a very long time.
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Old 06-23-2011, 11:02 AM   #5 (permalink)
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That is...

AWESOME!!
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Old 06-23-2011, 11:05 AM   #6 (permalink)
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awesome I'm so exited!
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Old 06-23-2011, 11:05 AM   #7 (permalink)

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and the official website as kind of died from traffic
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Old 06-23-2011, 11:05 AM   #8 (permalink)
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Ravenclaw this is it!

jkr, thank you.
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Old 06-23-2011, 11:07 AM   #9 (permalink)
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I just saw it!!!!!I LOVE J.K ROWLING!!!
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Old 06-23-2011, 11:08 AM   #10 (permalink)
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Oh.My.God.
How exciting.
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Old 06-23-2011, 11:08 AM   #11 (permalink)
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EEEEEEEE I'm so excited!!! I don't get it, but I'm still super excited!!!!
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Old 06-23-2011, 11:08 AM   #12 (permalink)

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I was just screaming my head off! Do we have to wait till October?
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Old 06-23-2011, 11:09 AM   #13 (permalink)
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GOD! I don't even know what to say right now...
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Old 06-23-2011, 11:09 AM   #14 (permalink)
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So what is pottermore? Just a site to download the ebooks or what exactly???
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Old 06-23-2011, 11:10 AM   #15 (permalink)
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woooooow i can't wait , but still don't understand the concept clearley ??
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Old 06-23-2011, 11:10 AM   #16 (permalink)
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gosh!!!
im so excited!!!
im submitting my email now on pottermore.com
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Old 06-23-2011, 11:11 AM   #17 (permalink)

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EEEEEEEE I'm so excited!!! I don't get it, but I'm still super excited!!!!
OMG! you and me both! that was actually the first message I sent someone on MSN.

"I'm confused..."
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Old 06-23-2011, 11:12 AM   #18 (permalink)
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Ohmygodric!!!!! I still don't know what that means!!!!!!!!!!!!!!!!!!
Quote:
Originally Posted by Taiya89 View Post
Screaming!!!!!!!!!!!!!!!!!!!!!!!!!!
I'm so excited!!!
That was amazing!!!! Can't wait for July 31 and October!
ebooks!!!!!!!!!!!!!!!!

But it won't let me submit my email address!
me neither. I think it's because so many people are on the site....

Last edited by Presley Black; 06-23-2011 at 11:13 AM. Reason: merging posts
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Old 06-23-2011, 11:12 AM   #19 (permalink)
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What is it about??
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Old 06-23-2011, 11:12 AM   #20 (permalink)
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I just have the biggest smile on my face! I think the site has broken from everyone visiting!
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Old 06-23-2011, 11:13 AM   #21 (permalink)
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me 2 , i wish some one who understand can tell us
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Old 06-23-2011, 11:13 AM   #22 (permalink)
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I still don't know what she means.
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Old 06-23-2011, 11:15 AM   #23 (permalink)
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CAN SOMEONE OR THE SNITCHSEEKER PEOPLE WHO HAVE SEEN THE SNEAK PEAK NOW CAN THEY TELL US What ON EARTH IS THIS SITE ABOUT NOW COS I DONT STILL UNDERSTAND!!! All i got from it is shes releasing ebooks and audibooks for download and a whole heap of you and me involved in the book words...

SOMEONE PLEASE EXPLAIN EXACTLY WHAT IT IS...SNITCHSEEKER TELL US..YOU SHOULD KNOW>
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Old 06-23-2011, 11:15 AM   #24 (permalink)


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AHHHHH!!!!!

This looks sooo neat even though Im still kind of confused as well.

But anywhere created by Jo I will surely follow, plus she mentioned things and info that she's had on the Potter books she willing to share! *nods*

Can't wait!
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Old 06-23-2011, 11:16 AM   #25 (permalink)
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Quote:
Originally Posted by cake.ninjak View Post
EEEEEEEE I'm so excited!!! I don't get it, but I'm still super excited!!!!
Quote:
Originally Posted by sweetpinkpixie View Post
OMG! you and me both! that was actually the first message I sent someone on MSN.

"I'm confused..."
LOL.

This is me too! I'm confused...and excited and slightly disappointed.
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