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Old 06-29-2006, 08:53 PM
EmmaRiddle EmmaRiddle is offline
 
Post OotP Merchandise to Target Older Audiences

Warner Brothers have spoken about their plans for 'Order of the Phoenix' merchandising in a Retailing Today article mentioning that products will be designed with an older target audience in mind; acknowledging that, as Harry grows, so do his fans/readers.

Quote:
"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again," said Karen McTier, evp of domestic licensing and worldwide marketing for Warner Consumer Products. "Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."



Source: The Leaky Cauldron
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Old 06-30-2006, 02:18 PM   #51 (permalink)
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Older toys...Glad they made this decision...now maybe I won't look silly in the little black plastic glasses...
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Old 06-30-2006, 02:31 PM   #52 (permalink)
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wow!!! cool idea!!
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Old 06-30-2006, 03:44 PM   #53 (permalink)
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That's really good since Potter has older fans! But I hope they're not too old.
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Old 06-30-2006, 04:03 PM   #54 (permalink)
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lmao omg cool !!!! i am the same age as harry ron and hermione (the age they are in the film) so this is soooo cool hehe
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Old 06-30-2006, 04:34 PM   #55 (permalink)
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That's great!!
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Old 06-30-2006, 04:48 PM   #56 (permalink)
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Sounds cool!!!
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Old 06-30-2006, 05:16 PM   #57 (permalink)
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I'm excited!
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Old 06-30-2006, 06:02 PM   #58 (permalink)
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Brilliant!!! that has made my day!!!!!! i cant wait to see what they bring out for it!!
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Old 06-30-2006, 06:47 PM   #59 (permalink)
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Sweet!!! Good idea. Something that seprates older fans from younger
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Old 06-30-2006, 08:19 PM   #60 (permalink)
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That's great!
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Old 06-30-2006, 08:43 PM   #61 (permalink)
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I think that is a brilliant idea as they said Harry is getting older and so are all the dedicted fans
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Old 06-30-2006, 09:11 PM   #62 (permalink)
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lol..sounds..cool
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Old 06-30-2006, 09:38 PM   #63 (permalink)
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lol yayyy maybe now they will have better stuff than little plastic action figures! *woot!*
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Old 07-01-2006, 02:37 AM   #64 (permalink)
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Excellent idea! I do hope that something will be available for the younger kids that are just discovering HP.
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Old 07-01-2006, 02:41 AM   #65 (permalink)


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Great! I am like, the age of the characters, wait I am!! hehe! So this is perfect!
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Old 07-01-2006, 05:51 AM   #66 (permalink)
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cool!!!!!!!!!!!!!yay!!!!
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Old 07-01-2006, 07:35 AM   #67 (permalink)
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any chance to extend my HP fetish is a good one
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Old 07-01-2006, 07:56 AM   #68 (permalink)
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Great! Just perfect! *runs off*
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Old 07-01-2006, 08:23 AM   #69 (permalink)
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At last they have finally realised that we are all not children
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Old 07-01-2006, 08:51 AM   #70 (permalink)


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I like the idea. I think that there should be merchandise for both younger and older fans. I think with each film being released a new wave of fans jump on the bandwagon.
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Old 07-01-2006, 10:01 AM   #71 (permalink)
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I like that idea very much. I'm sure older Harry Potter fans will be delighted. We can't collect Potter dollies forever.

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Old 07-01-2006, 11:21 AM   #72 (permalink)
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That sounds great
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Old 07-01-2006, 11:59 AM   #73 (permalink)
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That figures - they can hardly sell litle toys of Cedric dying...lol
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Old 07-01-2006, 02:35 PM   #74 (permalink)
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thats great to hear
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Old 07-01-2006, 02:51 PM   #75 (permalink)
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cool. i think that HP is enjoyed by adults as well as kids so the merchandise should be targeted for adults too.
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