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06-29-2006, 08:53 PM
| | OotP Merchandise to Target Older Audiences
Warner Brothers have spoken about their plans for ' Order of the Phoenix' merchandising in a Retailing Today article mentioning that products will be designed with an older target audience in mind; acknowledging that, as Harry grows, so do his fans/readers. Quote:
"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again," said Karen McTier, evp of domestic licensing and worldwide marketing for Warner Consumer Products. "Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."
Source: The Leaky Cauldron |
06-30-2006, 02:18 PM
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#51 (permalink)
| Diricawl
Join Date: Sep 2005 Location: Hermit town
Posts: 26,826
Hogwarts RPG Name: Gendry Elwes Third Year Ministry RPG Name:
Edward Lennox Department of Mysteries | NARGLES! |Tree Hugger | Wears a Penguin Suit & Tie | Snape on a Stick Older toys...Glad they made this decision...now maybe I won't look silly in the little black plastic glasses...
__________________ Image by hermygirl...she's the best! |
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06-30-2006, 02:31 PM
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#52 (permalink)
| Veela
Join Date: Jan 2004 Location: In a fairytale
Posts: 37,061
Hogwarts RPG Name: Jillian McGuffin Sixth Year | Gryffindor Goddess
wow!!! cool idea!! |
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06-30-2006, 03:44 PM
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#53 (permalink)
| Jarvey
Join Date: Oct 2005 Location: Waiting for July 13, 2007!
Posts: 540
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That's really good since Potter has older fans! But I hope they're not too old.
__________________ siggy by the LVFC for Potter Day 8 |
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06-30-2006, 04:03 PM
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#54 (permalink)
| Billywig
Join Date: Apr 2006 Location: UK
Posts: 3,946
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lmao omg cool !!!! i am the same age as harry ron and hermione (the age they are in the film) so this is soooo cool hehe
__________________ |
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06-30-2006, 04:34 PM
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#55 (permalink)
| Plimpy
Join Date: Mar 2005 Location: In the TARDIS
Posts: 15,341
| That's great!! |
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06-30-2006, 04:48 PM
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#56 (permalink)
| McG's Pet Jobberknoll
Join Date: Feb 2006 Location: At band most likely.
Posts: 4,124
Hogwarts RPG Name: Nemia Havishaw Ministry RPG Name:
Pippa Havishaw |
Sounds cool!!!
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06-30-2006, 05:16 PM
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#57 (permalink)
| SBFC's 100th Member Mackled Malaclaw
Join Date: Feb 2006 Location: Bay Grove
Posts: 11,297
Sixth Year Ministry RPG Name:
Arianna Radisic International Cooperation |
I'm excited! |
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06-30-2006, 06:02 PM
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#58 (permalink)
| Bundimun
Join Date: Nov 2005 Location: Essex
Posts: 23
Hogwarts RPG Name: Ree Graduated |
Brilliant!!! that has made my day!!!!!! i cant wait to see what they bring out for it!! |
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06-30-2006, 06:47 PM
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#59 (permalink)
| Puffskein
Join Date: Mar 2006 Location: Dancing in the song
Posts: 1,040
Hogwarts RPG Name: Lira Ventimiglia |
Sweet!!! Good idea. Something that seprates older fans from younger
__________________ *Down The Rabbit Hole I Went* ♥What a way to start the new year♥ |
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06-30-2006, 08:19 PM
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#60 (permalink)
| Pygmy Puff
Join Date: Feb 2006 Location: In a pineapple. <3
Posts: 18,309
Hogwarts RPG Name: Emerson Gray. Fourth Year | G1GGL3R! *giggles* My GarBear
That's great! |
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06-30-2006, 08:43 PM
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#61 (permalink)
| Prongs’ Playmate Firecrab
Join Date: May 2006 Location: Sitting in a tree
Posts: 929
Hogwarts RPG Name: Wren Natsworthy |
I think that is a brilliant idea as they said Harry is getting older and so are all the dedicted fans
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06-30-2006, 09:11 PM
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#62 (permalink)
| Billywig
Join Date: Sep 2004 Location: TeXaS!!! UsA!!!
Posts: 3,476
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lol..sounds..cool
__________________ ~smile like you mean it~ the killers~ |
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06-30-2006, 09:38 PM
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#63 (permalink)
| Firecrab
Join Date: Jan 2005 Location: Typing on the computer at Hogwarts (Is that possible?)
Posts: 815
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lol yayyy maybe now they will have better stuff than little plastic action figures! *woot!*
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07-01-2006, 02:37 AM
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#64 (permalink)
| Murtlap
Join Date: Apr 2006 Location: Georgia, USA
Posts: 58
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Excellent idea! I do hope that something will be available for the younger kids that are just discovering HP.
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07-01-2006, 02:41 AM
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#65 (permalink)
| Keeper of Dan’s DroolFière Sorcière Billywig
Join Date: Mar 2006 Location: So much homework! hi
Posts: 3,223
Hogwarts RPG Name: Allie Laird |
Great! I am like, the age of the characters, wait I am!! hehe! So this is perfect!
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07-01-2006, 05:51 AM
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#66 (permalink)
| Lobalug
Join Date: Nov 2005 Location: tom's house :)
Posts: 194
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cool!!!!!!!!!!!!!yay!!!!
__________________ hott and sexy! thanks to vishu for my lovely siggy and avvie! |
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07-01-2006, 07:35 AM
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#67 (permalink)
| Horklump
Join Date: Dec 2005 Location: oz
Posts: 49
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any chance to extend my HP fetish is a good one
__________________ Difference between what is easy and what is right? |
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07-01-2006, 07:56 AM
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#68 (permalink)
| Dugbog
Join Date: Apr 2006 Location: Pinas. Sa may Laguna
Posts: 105
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Great! Just perfect! *runs off*
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07-01-2006, 08:23 AM
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#69 (permalink)
| Eternally Gryff Dugbog
Join Date: Sep 2005 Location: Gryffindor's dorm, Hogwarts, UK
Posts: 131
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At last they have finally realised that we are all not children |
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07-01-2006, 08:51 AM
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#70 (permalink)
| DMLE Kappa
Join Date: May 2005 Location: The Multiverse
Posts: 13,042
Hogwarts RPG Name: Persephone Smithfield Gryffindor First Year Ministry RPG Name:
Lucille Pembrooke Law Enforcement x5
| Oh, how we drift away from our friends. And the ones back home play remember when
I like the idea. I think that there should be merchandise for both younger and older fans. I think with each film being released a new wave of fans jump on the bandwagon.
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07-01-2006, 10:01 AM
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#71 (permalink)
| SS Featured AuthorTürk Bilgini Bugbear
Join Date: Apr 2006 Location: {in a leap of faith}
Posts: 31,791
Hogwarts RPG Name: Sarani Glass Graduated Ministry RPG Name:
Sion Logan Jetza x12
| ♥ Mrs. Itachi Uchiha™ & MAJNOO! : Bleach & Kyo & Natsume ♥ [ Maxh!Jesh ] I like that idea very much. I'm sure older Harry Potter fans will be delighted. We can't collect Potter dollies forever.
Maxie |
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07-01-2006, 11:21 AM
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#72 (permalink)
| Romanian Longhorn
Join Date: Feb 2004 Location: Neverland
Posts: 39,693
Hogwarts RPG Name: Margaret Jacqueline Atkinson Morris Fifth Year | Potter’s Princess A+ FangGirl
That sounds great
__________________ I gotta go back to the muggle world,
they're gonna try and tell me this wasn't, that none of this happened,
but you know what? It was real. It did happen.
We spent time here. We made friends here. That's a part of us.
Cause Hogwarts is bigger than any of us, of any of it's founders,
and it's going to be around long after we're gone.
Maybe we'll see our kids come here one day.
That's the thing about Hogwarts.
No matter how long you're away from it, there's always a way back. |
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07-01-2006, 11:59 AM
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#73 (permalink)
| Looking for a Fight Billywig
Join Date: Jun 2005 Location: <3 Busy kidnapping R
Posts: 3,828
Hogwarts RPG Name: Adz |
That figures - they can hardly sell litle toys of Cedric dying...lol
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07-01-2006, 02:35 PM
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#74 (permalink)
| Jarvey
Join Date: Feb 2006 Location: Phillipisland/Australia
Posts: 556
Hogwarts RPG Name: Sammi Fifth |
thats great to hear
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07-01-2006, 02:51 PM
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#75 (permalink)
| Puffskein
Join Date: Jan 2006
Posts: 1,501
Hogwarts RPG Name: marie | cool. i think that HP is enjoyed by adults as well as kids so the merchandise should be targeted for adults too. |
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