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masterofmystery 07-21-2016 09:11 PM

'Harry Potter and the Cursed Child's script book Scholastic NYC promo banner unveiled
 
Scholastic began promotion of the release of Harry Potter and the Cursed Child's rehearsal script book on Thursday with the unveiling of a massive banner in Manhattan to highlight the book's debut on July 31, 2016.

<iframe width="560" height="315" src="https://www.youtube.com/embed/9wDEJ3iGTng" frameborder="0" allowfullscreen></iframe>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">10 MORE DAYS! This is not a drill! <a href="https://twitter.com/hashtag/mugglemob?src=hash">#mugglemob</a> <a href="https://twitter.com/hashtag/hpscriptbook?src=hash">#hpscriptbook</a> <a href="https://twitter.com/Scholastic">@Scholastic</a> <a href="https://t.co/omPFoLKJN6">pic.twitter.com/omPFoLKJN6</a></p>&mdash; I read YA (@IreadYA) <a href="https://twitter.com/IreadYA/status/756221740565528581">July 21, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">The epic finale...of today's <a href="https://twitter.com/hashtag/mugglemob?src=hash">#mugglemob</a>. <a href="https://twitter.com/Scholastic">@Scholastic</a> <a href="https://twitter.com/hashtag/hpscriptbook?src=hash">#hpscriptbook</a> <a href="https://twitter.com/hashtag/sunburn?src=hash">#sunburn</a> <a href="https://twitter.com/hashtag/goodjob?src=hash">#goodjob</a> <a href="https://t.co/LnzSepIccw">pic.twitter.com/LnzSepIccw</a></p>&mdash; Pauline Hsia (@PaulineHsia) <a href="https://twitter.com/PaulineHsia/status/756202969616543744">July 21, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

More than 300 Harry Potter fans formed a massive flash mob or “Muggle Mob” today, taking over Broadway in front of the Scholastic headquarters building in New York City, just 10 days before the highly anticipated release of the eighth Harry Potter story, Harry Potter and the Cursed Child Parts One and Two.

The fans, all Scholastic employees and their children, flooded onto the street reading from a favorite Harry Potter book and stopping traffic in the busy SoHo area. At the culmination of the estimated two-and-a-half minute event, the fans lowered their books and raised up paddles showing the cover of Harry Potter and the Cursed Child Parts One and Two, drawing cheers throughout the neighborhood. As the crowd dispersed, “Muggle Mob” participants handed out their Harry Potter books from the Harry Potter series 1-7 to lucky passersby, sharing the gift of books and reading. Scholastic released photos and video footage from the flash mob which can be found below.

Harry Potter and the Cursed Child Parts One and Two, a play by Jack Thorne based on an original story by J.K. Rowling, Jack Thorne and John Tiffany, will premiere in London’s West End on July 30, 2016. At 12:01 a.m. ET on July 31st, Scholastic will release the Special Rehearsal Edition of the eighth Harry Potter story, Harry Potter and the Cursed Child Parts One and Two (ISBN 978-1-338-09913-3; All Ages), in print in the U.S. and Canada.

Scholastic recently announced that an estimated 5,000 bookstores and libraries will be hosting midnight parties around the U.S. on July 30th to celebrate the release of the script book. For more information or to find a midnight party near you, visit Harry Potter Books.

“Scholastic introduced Harry Potter to readers of all ages nearly 20 years ago. What better way to celebrate the release of the eighth story and start the countdown to the biggest publishing event of the summer than to gather a flash mob of dedicated Harry Potter fans eager to share their love of books and reading,” said Ellie Berger, President, Scholastic Trade. “We could feel the excitement and anticipation as hundreds of people were reading and one of the busiest streets in Manhattan came to a standstill. It was an incredible moment and we can’t wait until July 31st!”
Pre-order the Harry Potter and the Cursed Child script book hardcover on Amazon.com, Amazon.co.uk and WBShop now.


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