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Old 06-21-2017, 03:25 PM
masterofmystery masterofmystery is offline
 
Post Bloomsbury, Pottermore reveal giveaways, social campaign for Harry Potter anniversary

Bloomsbury with Pottermore announced a summer-long promotion and celebration the 20th anniversary release of Harry Potter and the Philosopher's Stone, starting by bringing back their Wizarding Wednesday competitions (only open to UK/Ireland residents).

On the actually day celebrating the 20th anniversary, this coming Monday, June 26, a major social campaign across Twitter, Facebook, and Instagram will be launched for the book's publication. More on that can be read below.



Bloomsbury brings back Wizarding Wednesdays to celebrate 20 years of Harry Potter and the Philosopher’s Stone

Today Bloomsbury brings back the very successful Wizarding Wednesdays competition by popular demand. Wizarding Wednesdays originally ran in 2016 as part of the hugely successful film campaign for Fantastic Beasts and Where to Find Them, and was enthusiastically embraced by fans in the UK. The competition will create multiple opportunities for fans in the UK to win the most exciting, money-can’t-buy-prizes from the Wizarding World. The prizes range from all across J.K. Rowling’s Wizarding World and include exciting packages from Bloomsbury, Warner Bros., Pottermore, Harry Potter and the Cursed Child, MinaLima, The British Library and many more.

The competition can be entered by heading to www.HarryPotter20.com/WizardingWednesdays. Winners are selected at random and fans need only register once to be in with a chance to win from the array of fantastic prizes offered over six weeks. Any lucky winners will not be eligible to win further prizes.

For a full list of the prizes on offer and terms and conditions go to www.HarryPotter20.com/WizardingWednesdays. Competition is only eligible for people living in the UK and Ireland.

Digital assets attached here for use online for week 1. For more information please contact Ian Lamb on ian.lamb@bloomsbury.com.


You can also celebrate the 20th anniversary across major social media channels:

Bloomsbury and Pottermore will work with Facebook, Instagram and Twitter on three exciting projects that will celebrate the 20th anniversary in different ways across each social media channel globally.

Because great books help people connect with one another, Facebook will surprise people on the 26th with a fun, special feature when posting or commenting about Harry Potter.

Instagram superfans and influencers will be sharing Instagram Stories of what Harry Potter has meant to them over the past twenty years using #HarryPotter20. The official Instagram account – @instagram (224m followers) – will be joining in the celebrations by featuring stories from some of the biggest Harry Potter fans in the community.

Meanwhile, on Twitter fans can join in the conversation with a specially-designed emoji for the world’s most favourite boy-wizard, revealed when they type in the official hashtag of the campaign #HarryPotter20.

The projects will each launch on Monday 26th June.
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Old 06-22-2017, 12:50 AM   #2 (permalink)


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