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Old 07-19-2018, 09:24 PM
masterofmystery masterofmystery is offline
 
Post Christmas in the Wizarding World display returning to Sandy, Utah this holiday season

Warner Bros. announced that the Christmas in the Wizarding World display will return again to the Shops at South Town in Sandy, Utah beginning this November, due to popular demand. Do note that this exhibit was only on display in Utah and Bangkok, Thailand last year, and currently there are no other locations confirmed.



Back by popular demand, Warner Bros. Consumer Products (WBCP) and GES Events will once again bring Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience, to Sandy, Utah. The seasonal store will open at The Shops at South Town on November 1, 2018, and stay open through January 21, 2019.

Christmas in the Wizarding World is reminiscent of the setting and atmosphere of a wintry Hogsmeade village featuring a specially curated selection of Wizarding World merchandise. The engaging shop offers an extensive wand assortment, film-inspired window displays and an enhanced green screen experience, among other interactive elements. Key features of the experience include:
  • A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them™ merchandise including: specially designed holiday ornaments and stockings, house sweaters and robes, Bertie Bott’s Every-Flavour Beans and Chocolate Frogs, fan-favorite plush owls, wands, jewelry and branded collectibles
  • One-of-a-kind merchandise from the highly anticipated film Fantastic Beasts: The Crimes of Grindelwald, which hits theaters November 16, 2018
  • Shelves filled with hundreds of precariously stacked Ollivanders™ wand boxes
  • Photo opportunity, featuring a selection of background options from the Wizarding World
  • Quaffle Toss activity where guests can practice their Quidditch skills
  • Animated windows throughout the retail experience that will bring the iconic shops from the films to life

“Christmas in the Wizarding World at The Shops at South Town provides fans and shoppers with a magical Harry Potter experience,” said Robin Stapley, VP design and creative, GES Events. “We are so excited to bring this holiday retail experience back to Utah.”

“We are thrilled to host Christmas in the Wizarding World again, where friends, families and fans can enjoy Christmas in this unique and memorable way,” said Heather Nash, marketing manager at The Shops at South Town.

After last year’s successful debut, Christmas in the Wizarding World was recognized with a MAXI Award during the 2018 Global Awards sponsored by the International Council of Shopping Centers. The MAXI Awards showcase the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies across the country. Read more here.

“We are honored to collaborate with a talented group of people and companies in creating this incredible experience for our guests,” said Najla Kayyem, senior vice president of marketing at Pacific Retail Capital Partners, the owner and operator of The Shops at South Town.
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