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EmmaRiddle · 09-24-2009, 12:37 PM

Evanna Lynch (Luna) and Matthew Lewis (Neville) today launched black promotional Death Eater balloons from the Millennium Bridge in Central London, England. The balloons, as we previously reported, are designed to promote the Half-Blood Prince DVD and are part of a competition to win a Deathly Hallows set visit and cameo role in the final films.

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Each balloon will have attached to it a card with a unique code which may be entered here for the chance to win. Entries open on October 1st and close December 4th, with the winner being announced on December 7th, the UK release date for the DVD.

The winner will be immortalised as a portrait in the final films.

Fifty runners-up will win lenticular cards.

The competition is open to UK residents, aged 18 or over.

The BBC Entertainment News Team were present for the launch and have tweeted the following details and photo;

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Harry Potter news: actor Matthew Lewis (Neville) just told us atmosphere on the set of final film is "electric". Big finale yet to be shot.

We will bring you more on the launch, as it emerges.

UPDATE: Photos of the pair launching the balloons have now been released and can be seen here;

UPDATE: A video interview with the pair can be seen below, courtesy of This is London (note: the sound is a little poor);

Contrary to what is said in the video, the DVD was NOT released today.

UPDATE #2: Further interview snippets have been released, as well as a photo of the cards which are attached to the balloons;

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'You wouldn't be able to tell it was the last in the series because the atmosphere is electric - everybody is having such a great time,' said Evanna Lynch, who plays eccentric Hogworts student Luna Lovegood.

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'The big stuff is still to come. I like that because if it's all at the start it's a bit of an anti-climax, but they're keeping that bit until the end,' she said.

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Matthew Lewis told the BBC:'The winner will be able to see all the stuff behind the scenes. People always assume the bigger sets are all computer-generated, but a lot of them are actually there.'

'Obviously we started off as primarily a kids' film and it's a shame that it's over 18s, but we've got a massive demographic now,' said Matthew.

'The films are accessible to all ages. There's a lot of people now that can really get into the films and are really going to enjoy this prize.'

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"I've done a few days which went fantastically," said Matthew Lewis, who plays student Neville Longbottom.

Finally, more videos from the event have emerged (including one by Digital Spy here);