The Scotsman recently published an
article detailing how Scottish tourism has benefited from being associated with the Potter books and films.
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A spokeswoman said: "Books and movies do stimulate interest and it’s good for Scotland to see increased tourism numbers as a result.
"The Potter books' associations with Scotland have been a great boon."
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But the new novel might also be called Harry Potter and the Tourism Bonanza. Like the so-called Braveheart effect in the mid-1990s, the Potter books and spin off films are creating such a stir among fans they are heading to Scotland to drink in some of the atmosphere.
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One beneficiary of the Potter phenomenon is the Glenfinnan Monument near Fort William. It is located close to the Glenfinnan viaduct which features in the most stunning scene of the Chamber of Secrets film when Harry's flying Ford Anglia is nearly run over by the Hogwarts Express.
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Ian Gardner of NTS said: "These are the figures for visitors actually going through the centre, I'm sure many more went straight to the viaduct to get the Potter experience.
"There's no doubt that the pleasant spin off from the Potter movies for us is that more people have come to see the Glenfinnan monument."
The entire article can be read
here.
Source:
Mugglenet