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06-29-2006, 09:53 PM
| | |  OotP Merchandise to Target Older Audiences
Warner Brothers have spoken about their plans for ' Order of the Phoenix' merchandising in a Retailing Today article mentioning that products will be designed with an older target audience in mind; acknowledging that, as Harry grows, so do his fans/readers. Quote:
"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again," said Karen McTier, evp of domestic licensing and worldwide marketing for Warner Consumer Products. "Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."
Source: The Leaky Cauldron | |
06-29-2006, 10:00 PM
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#2 (permalink)
|  Vair StalkerishMissing Sirius Erkling
Join Date: Apr 2006 Location: In a mental ward wit
Posts: 8,344
Hogwarts RPG Name:
Emma McKingley
Graduated |
(First to post!  )
That's great! 
Last edited by luv16; 06-29-2006 at 10:08 PM.
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06-29-2006, 10:14 PM
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#3 (permalink)
| DA Legend
Keeper of Dan’s Eyes Troll
Join Date: Feb 2006 Location: Underground
Posts: 4,851
Hogwarts RPG Name:
Oya Allen
Sixth Year
Ministry RPG Name:
Oya Allen
Department of Mysteries |
That is sooo awesome
__________________ Yada, Yada, Yada! I just write this because i like the little letters above my siggy!
I run with Scissors
It makes me feel Dangerous! | |
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06-29-2006, 10:14 PM
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#4 (permalink)
| | Acromantula
Join Date: Dec 2005
Posts: 9,741
Hogwarts RPG Name:
Sinead Murphy
First Year  x1
Ministry RPG Name:
Daisy Kiera Fields
Environmental Protection | Feathery Thingywhatsit | BookSnake
It would be awesome to have collectibles! Clothes for older people is good, too. | |
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06-29-2006, 10:21 PM
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#5 (permalink)
| | Banned Mooncalf
Join Date: Jan 2006 Location: In the LPFC with peeps!, having loads of fun!!!
Posts: 501
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Kool!, fantastic news!! | |
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06-29-2006, 10:24 PM
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#6 (permalink)
| | Puffskein
Join Date: Jun 2006 Location: I live in the United States
Posts: 154
Hogwarts RPG Name:
Alexandra Skurden
Fifth |
Thats sounds great!! I can't wait!!
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06-29-2006, 10:28 PM
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#7 (permalink)
| | Erumpent
Join Date: May 2004
Posts: 13,395
| Ultimate Potterite Original original
Sounds cool | |
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06-29-2006, 10:29 PM
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#8 (permalink)
| | Banshee
Join Date: Sep 2003 Location: scotland, the counry
Posts: 16,444
| Keeper of Mr Tennant's specs
well about time... it makes a change that they arent going to target it at 4 year olds!
*cant wait for OOTP stuff*
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06-29-2006, 10:30 PM
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#9 (permalink)
| | Ghoul
Join Date: Jan 2006 Location: Canada
Posts: 586
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that's soo cool! collectables! clothing for older people! *w00t* | |
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06-29-2006, 10:39 PM
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#10 (permalink)
|  Hogwarts Dance CaptainSkrewt
Join Date: Feb 2005 Location: Dancing with Ronald
Posts: 1,209
Hogwarts RPG Name:
Jenna Reetz
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WICKED! Finally we can have some merchandise that I don't see little kids have and then I feel like a weirdo. Yesss baby!
__________________ Live the Magic
Now and Forever
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"The Last Enemy that shall be Destroyed is Death" | |
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06-29-2006, 10:40 PM
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#11 (permalink)
|  K.O. Harry's crush on ChoRecent SBFC MemberKeeper of Hermione's PatronusHippogriff
Join Date: Apr 2006 Location: In a box.
Posts: 3,482
Hogwarts RPG Name:
Chanel Robinson
Fourth Year |
Sounds cool.I like the idea of collectibles.
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Not much of a siggy, eh? | |
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06-29-2006, 11:15 PM
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#12 (permalink)
| | Hippogriff
Join Date: Mar 2006 Location: ♥♥
Posts: 3,353
Hogwarts RPG Name:
Jonathan Lewis
First Year
Ministry RPG Name:
Juliet Dennis
Accidents & Catastrophes | Snuffles Sweetness
awwww that's awesome!! I would rather a colectionable toy that a "real" toy cuz I'm not really at the age of playing anymore XD awesome idea!!
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06-29-2006, 11:27 PM
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#13 (permalink)
| | Banshee
Join Date: Mar 2005 Location: CrazyTown
Posts: 16,223
| The Sweetest Thing Lissy De Vil
Collectibles for the older crowd sounds great! But I do wish for toys for the younger group too. I mean really little ones. My three-year-old would love a HP toy.
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06-29-2006, 11:58 PM
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#14 (permalink)
|  I mod Cauldrons 0_oMy ImiSphinx
Join Date: Aug 2004 Location: =O I have a location
Posts: 22,973
Hogwarts RPG Name:
Emmett Crosston
First Year |
So amazing! I hope they're not to mature though...
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Zoe loves Imi the most! ♥ | |
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06-29-2006, 11:59 PM
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#15 (permalink)
| | Faerie
Join Date: Sep 2004 Location: In a Sanrio store spending big bucks!
Posts: 3,874
Hogwarts RPG Name:
Cocoa
Third |
Cool! I want some!  | |
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06-30-2006, 12:03 AM
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#16 (permalink)
| | Leprechaun
Join Date: Aug 2005 Location: Fangtasia.
Posts: 19,823
Hogwarts RPG Name:
Teagan Skye Corliss
Fifth Year | Chris Cookie Siriusly In Love
I like the idea; broadening the age range will be beneficial in more than one way. | |
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06-30-2006, 12:12 AM
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#17 (permalink)
| Keeper of Dan’s Empathy Skrewt
Join Date: Aug 2005 Location: Lost in the middle o
Posts: 1,357
Hogwarts RPG Name:
Roxy
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Aww that is sweet isn't it they take the old fans into consideration. YUPPY!!! Thats me. lol
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06-30-2006, 12:13 AM
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#18 (permalink)
| Bonnie Devotee
Keeper of Ginny's Red Hair Diricawl
Join Date: Jan 2006
Posts: 6,557
Hogwarts RPG Name:
Amparo Montez
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Sounds Great!
__________________ Bonnie rocks ° have fun in the BWFC* and the GWFC* Bonnie or Wright ? Ginny or Weasley? Just dare. | |
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06-30-2006, 12:18 AM
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#19 (permalink)
| K.O. of Rupert's Happiness
Proud DA member Clabbert
Join Date: Jun 2006 Location: Dreading going back to the place they call school on Aug 13th *dies*
Posts: 2,622
Hogwarts RPG Name:
Brittany Dunn
Fifth |
This is great I can't wait to see what this looks like.
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06-30-2006, 12:22 AM
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#20 (permalink)
| Formerly: the.time.is.now  Erkling
Join Date: Mar 2006
Posts: 7,980
Hogwarts RPG Name:
Roma Galda
Sixth Year
Ministry RPG Name:
Elijah Wright
Department of Mysteries | Bassoons galore!
Oh, good, finally! I mean, don't get me wrong- I love dressing up in my little brother's cape and all- but this should be awesome! Two thumbs up for new merchandise!
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06-30-2006, 12:24 AM
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#21 (permalink)
| | Plimpy
Join Date: Oct 2005
Posts: 1,057
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It's great that they realize that adults read the books and watch the movies too.
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06-30-2006, 01:51 AM
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#22 (permalink)
| | Chizpurfle
Join Date: Apr 2005 Location: my mind... isn't that scairy?!!?
Posts: 726
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yeah! merchandise for older people! Can't wait to see.
__________________ *Bink* | |
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06-30-2006, 01:55 AM
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#23 (permalink)
| Letin' Loose Hinkypunk
Join Date: Mar 2006 Location: rocking out w/ Dan &
Posts: 831
Hogwarts RPG Name:
Siren Hartley
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Collectables sound good, I agree w/ IckleRonnyPrefectLuvrr. I don't want have something that a little 6 yr old has
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06-30-2006, 01:55 AM
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#24 (permalink)
| | Hippocampus
Join Date: Feb 2006 Location: In my dreams with Oliver Wood.
Posts: 297
Hogwarts RPG Name:
Madalynn H. Grigsby
Second |
That is exciting!! especially since I am an older fan!! WOO HOO ! i cannot wait!!! 
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06-30-2006, 02:00 AM
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#25 (permalink)
| | Glumbumble
Join Date: Jan 2005 Location: dancing to that old cassette tape... know i always will ___<3scenexxx
Posts: 206
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awesome! sounds like a cool idea
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