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06-11-2007, 11:31 PM
| | |  Independent bookstores to suffer losses due to DH discount mania
Heavy discounts on the final installment of the Harry Potter series, Harry Potter and the Deathly Hallows, is not going to do any favors to independent bookstores. Online book retailer Amazon.com has slashed nearly 50% off the book's original selling price of $34.99 and huge bookstore chains like Barnes & Noble Inc. and Borders Group Inc. have slashed 40%. These competitive prices from huge retailers have forced many independent bookstores to follow suit and slash their prices too. In doing so these independent bookstores stand to make little or no profit at all. Tim Allen an analyst with Jefferies & Co had this to say: Quote:
It's so discounted, there's minimal, if any, gain. Retailers try to make up the shortfall by marketing loyalty cards, which they hope will entice shoppers back into their store
Caroline Horn, children's editor at Bookseller, a British trade magazine said that Quote:
The bookselling trade has lost millions by having to discount Harry Potter as heavily as they do
In fact alot of independent booksellers have decided not to stock Deathly Hallows at all. This despite DH having broken many records for orders.
In related news, Scholastic Corp, the U.S. publisher of the Harry Potter series is planning to release a record-breaking 12 million copies of Deathly Hallows!!
Source: CNNMoney.com  | |
06-11-2007, 11:35 PM
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#2 (permalink)
| | Thestral
Join Date: Nov 2006 Location: District 7
Posts: 35,500
Hogwarts RPG Name:
Marshall Davies
Third Year  x8
| Beavers Are Adorable | I Am Unicorn | Mrs. Shia LaBeouf | T-I-Double GUH-ER | White Chocolate
Oh my! That's said that the independent bookstores stand to make little or no profit at all. Scholastic Corp is planning to release a record-breaking 12 million copies of Deathly Hallows? That's a lot of paper. 
I hope the independent bookstores will do okay. It must stink getting so much profit from HP and now that it's near the end of HP they're loosing. Poor things.
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06-11-2007, 11:36 PM
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#3 (permalink)
| | Diricawl
Join Date: May 2007 Location: In the theatre.
Posts: 6,951
Special Ops | Snape is my man! ♥Melita's Sweetheart♥
nice..... ROFL
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06-11-2007, 11:38 PM
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#4 (permalink)
|  Portuguese ModeratorThestral
Join Date: Feb 2004 Location: Neverland
Posts: 39,664
Hogwarts RPG Name:
Margaret Jacqueline Atkinson Morris
Fifth Year | Potter’s Princess A+ FangGirl
Goodness =/ That's horrible for the independent bookstores. I quite understand why they're not going to stock DH, though it is sad they're not doing it.
__________________ I gotta go back to the muggle world,
they're gonna try and tell me this wasn't, that none of this happened,
but you know what? It was real. It did happen.
We spent time here. We made friends here. That's a part of us.
Cause Hogwarts is bigger than any of us, of any of it's founders,
and it's going to be around long after we're gone.
Maybe we'll see our kids come here one day.
That's the thing about Hogwarts.
No matter how long you're away from it, there's always a way back. | |
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06-11-2007, 11:38 PM
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#5 (permalink)
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K.O DD's Love
Minerva's KindnessBicorn
Join Date: Mar 2007 Location: USA
Posts: 1,704
Hogwarts RPG Name:
Abby Sumpter
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I saw that same article earlier. It really is to bad for the independant book stores. But on the other hand, you really can't complain about cheaper Harry Potter books because that means they will be available to more people which is always a good thing as it makes owning a hardcover book like DH much easier for the impoverished.
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06-11-2007, 11:38 PM
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#6 (permalink)
| | Thestral
Join Date: Jan 2004 Location: In a fairytale
Posts: 37,006
Hogwarts RPG Name:
Jillian McGuffin
Sixth Year | Gryffindor Goddess
not stocking DH???? that's bad business!!! | |
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06-12-2007, 12:03 AM
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#7 (permalink)
| | Faerie
Join Date: Jun 2007 Location: Mexico.
Posts: 3,980
Hogwarts RPG Name:
Ginny
First Year |
Want my honest opinion? It's more fuss than truth. They say so to make you think they're selling really cheap. Tha amount they buy from the publisher makes the production cost for the same publisher go down, so the thing goes quite cheap for them.
Besides, when you have that kind of merchandise, your customers are bound to buy several other things, so they more than make up for the "discounts".
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06-12-2007, 12:41 AM
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#8 (permalink)
| | Vampire
Join Date: Nov 2005 Location: Maryland
Posts: 11,238
Ministry RPG Name:
Jermey Jackston
| Book Club Babe
Aww, I feel bad for them  | |
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06-12-2007, 12:57 AM
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#9 (permalink)
| | Doxy
Join Date: May 2007 Location: Malfoy Manor
Posts: 406
Hogwarts RPG Name:
Allie
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They need to stock the books though cuz just imagine how many are going to be sold....craziness | |
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06-12-2007, 01:22 AM
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#10 (permalink)
| | Clabbert
Join Date: Dec 2005 Location: in my music
Posts: 2,432
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I heard about that on the radio today... =/
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06-12-2007, 02:13 AM
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#11 (permalink)
| Admires Ginny's Sanity DA Galleon KeeperSS Featured Author Clabbert
Join Date: Dec 2004 Location: Limerick =)
Posts: 2,546
Hogwarts RPG Name:
Mione Borthwick
Sixth Year |
Oh thats terrible | |
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06-12-2007, 03:10 AM
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#12 (permalink)
| | Bundimun
Join Date: Jun 2007 Location: Glorius Indiana
Posts: 34
Hogwarts RPG Name:
Bellatrix
First |
Walmart.com has it listed for $17.87. Too bad for indie bookstores, but the big chains are giving the customer what we want.
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06-12-2007, 03:27 AM
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#13 (permalink)
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Urdu Mod
Quill PhotographerLeprechaun
Join Date: Jun 2006 Location: sappyville♥
Posts: 19,183
Hogwarts RPG Name:
Nathaniel Poppy Aspen
Fifth Year
Diagon Alley Employee:
Cyrus T. Sykes
Magical Menagerie's Shopkeeper | *sappysapper* MAJNOO, YO!
terrible!!!
__________________ I sense something s t r a n g e in my mind ; hufflepuff
Yeah yo situation is s e r i o u s ; fifth year | |
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06-12-2007, 04:27 AM
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#14 (permalink)
| | Kappa
Join Date: Dec 2006 Location: In Wonderland,with Mad Hatter
Posts: 972
Second
Ministry RPG Name:
Janelle singleterry
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Well I quiete understand why there not stocking!! But its still sad because many small towns dont have big chains like Barnes & Nobles,Borders,etc. &HP fans will have to drive far away to get the book!
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06-12-2007, 04:43 AM
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#15 (permalink)
| | Grindylow
Join Date: Jul 2006 Location: Philippines
Posts: 918
Hogwarts RPG Name:
Hayleen Rolf
Fourth Year |
thats horrible for the independent bookstores. i hope they'll do good soon, after wall, they still have time.
the discounts may be good for us, but for the retailers its going bad..
i really really hope everything will be okay soon.
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06-12-2007, 04:44 AM
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#16 (permalink)
| DD's Sorting Hat Crup
Join Date: Sep 2006 Location: USA, Utah
Posts: 2,312
Hogwarts RPG Name:
Hallie
Second |
That's so sad for the independent stores
Quote:
Want my honest opinion? It's more fuss than truth. They say so to make you think they're selling really cheap. Tha amount they buy from the publisher makes the production cost for the same publisher go down, so the thing goes quite cheap for them.
Besides, when you have that kind of merchandise, your customers are bound to buy several other things, so they more than make up for the "discounts".
Last edited by Chocolate Frog; 06-12-2007 at 04:44 AM.
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06-12-2007, 06:09 AM
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#17 (permalink)
| | Bundimun
Join Date: Oct 2006 Location: New Mexico
Posts: 31
Hogwarts RPG Name:
unsorted
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Here is a good point to all of this though. If parents are pleased that their children are actually reading instead of a video game then they should have no problem paying for the books no matter what their prices  | |
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06-12-2007, 07:12 AM
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#18 (permalink)
| | Lethifold
Join Date: Oct 2006 Location: England.
Posts: 22,267
| I'M A GLEEK! | | Rupert & McAvoy ♥ I'm a Cutie Patootie
That's horrible for the independent book stores but I s'pose that's how business works.
I'm buying my book from Tesco 
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06-12-2007, 07:16 AM
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#19 (permalink)
|  George's EarGhoul
Join Date: Jun 2007 Location: Southampton/England
Posts: 562
Hogwarts RPG Name:
Narisa Carter
First Year |
You can't not stock DH! Thats bad for the store surely?
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06-12-2007, 07:18 AM
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#20 (permalink)
| | Griffin
Join Date: Sep 2003
Posts: 8,979
Hogwarts RPG Name:
Arline Materia
Sixth Year
Ministry RPG Name:
Drago Carracio
Environmental Protection | Slytherin by heart
It really is hard, because the publisher, no matter how much it costs to make the book, will still sell it for the same bulk discounts to everyone, on a percentage. But the larger bookstores get a larger discount than the smaller bookstores can afford, because they can't buy nearly so much. And the big bookstores will be selling so many that it no longer matters how minimal the profit is, because the cheaper store is about to win out. Amazon's deal right now is that if you preorder before a certain date, then the lowest price they come up with until then is what you'll pay. I got a few emails from them saying "hey, our price went down, and even if they go back up before book is shipped, that's what you're paying!"
Good deals for most of us, but bad for the little guys. I think they should stock books at retail price, or near it, just for the sake of having it though. A few copies won't hurt them too much, and they might be pleasantly surprised.
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Drago got Third. Armand would have gotten First.  Liar. | |
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06-12-2007, 07:41 AM
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#21 (permalink)
| | Faerie
Join Date: Sep 2002 Location: Norway
Posts: 4,005
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I think the idea of not stocking it at all is really a wise choice for the sellers. If they can't make a profit from it, why carry it? Especially since every major chain has it, so nobody will be missing out anyways.
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06-12-2007, 07:58 AM
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#22 (permalink)
| "Clue Master"
Minerva's Wit
Graveyard Guru Plimpy
Join Date: Oct 2005 Location: St Mungo's - Spell D
Posts: 1,057
Hogwarts RPG Name:
Katarina Prewett
Graduated |
Quote:
Originally Posted by Dumbledore  I think the idea of not stocking it at all is really a wise choice for the sellers. If they can't make a profit from it, why carry it? Especially since every major chain has it, so nobody will be missing out anyways. ^ My thoughts exactly!
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06-12-2007, 10:14 AM
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#23 (permalink)
| Tonks Is My Woman Kneazle
Join Date: Jul 2006 Location: In the middle of now
Posts: 3,142
Hogwarts RPG Name:
Sakura Maharene Salome Tamaka Lada
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I feel so sorry for them.
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06-12-2007, 10:42 AM
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#24 (permalink)
| | Bicorn
Join Date: Mar 2007 Location: Reading my two FF's
Posts: 1,871
Hogwarts RPG Name:
Hufflepuff and proud of it!
Fifth
Ministry RPG Name:
Lauren
Ministry Security |
I feel VERY VERY sorry for them.
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06-12-2007, 10:55 AM
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#25 (permalink)
| | Hinkypunk
Join Date: Jun 2007
Posts: 845
Hogwarts RPG Name:
unsorted
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Ouch almost in trouble | |
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