Walkwise, a new walking magazine aimed to get Scots off their couches, features a Harry Potter trail.
The Harry Potter trail takes in the Glenfinnan Estate in the western Highlands, which features in the films of the JK Rowling series. It includes a trip to the
Glenfinnan rail viaduct, which the Hogwarts Express crosses.
Quote:
“It’s about giving people ideas about where to go for a walk. Many of the walks featured in the magazine will get people walking without realising it,” said executive editor Cameron McNeish.
The magazine is free and there are 80,000 copies available in places like doctors’ surgeries, chemists and selected
WH Smith outlets.
Quote:
“We have a unique strategy for WH Smith. Vendors are only to offer them to people who buy things like high sugar drinks or bags of crisps,” said McNeish.
The rest of the article can be read
here.
Source:
Wizard News