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Old 05-13-2011, 11:21 PM
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Post Emma Watson talks Lancôme campaign, My Week with Marilyn, Perks of Being a Wallflower

In a new interview with Women's Wear Daily, Emma Watson went into detail about her collaboration with the Lancôme’s Trésor Midnight Rose fragrance photo shoot and campaign, which she shot in March 2011. Emma revealed that she was personally involved in choosing some of the accessories for her shoot, and is currently in talks with the executives at Lancôme to release an eco-friendly line, as she has in the past with the Alberta Ferretti and People Tree fashion lines.

Emma also commented on her two projects post-Harry Potter, My Week with Marilyn and The Perks of Being a Wallflower. Highlights from the interview are below; new photos of Emma from the Paris launch of her Lancôme fragrance line can be found in our galleries.



Quote:
“I helped choose the color of the rose,” said Watson, who is a Lancôme ambassador, sitting in the Hôtel Ritz here early evening on Tuesday.

“I was involved in the concept for the [ad] film and the tag line, ‘Catch my heart if you can,’” said Watson.

“The hat [in the ad] was my hat, which I bought at a flea market in Paris,” she continued. “I was very involved in the script. It’s been really fun for me.”

So has her appetite been whetted for directing someday?

“Absolutely. It’s funny, the guys at Lancôme were like, ‘You need to be directing, Emma.’ I had ideas about every aspect. I’m sure I drove them insane,” she said.


Quote:
“I’m very interested in ethical clothing,” continued Watson, who revealed she’s talking to Lancôme executives about a possible eco-friendly project.

“It’s very early stages,” said Watson. The actress also divulged she’s growing her hair (she set off a lather of media excitement when she cut it short last summer) “a bit. I’m excited to try to get it into kind of like a bob.”

Watson said signing on with Lancôme “feels like the right thing to have done.” The brand, she explained, “has this amazing heritage and this amazing history. It’s very well-established but at the same time seems to be at the forefront.”


Quote:
“My role in ‘My Week with Marilyn’ is more of an adult role; I’m playing a young woman, whereas in ‘Perks of Being a Wallflower,’ I am playing a girl coming of age. She’s still very much a teenager,” said Watson, adding she needed to flirt in the former movie (“which is new for me”). “So it’s interesting. I’m kind of treading that line.”
Emma's Lancôme’s Trésor Midnight Rose campaign will begin this fall; My Week with Marilyn is slated for a potential winter 2011 release. Emma just began work on The Perks of Being a Wallflower earlier this week in Pittsburgh, Pennsylvania.
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Old 05-13-2011, 11:49 PM   #2 (permalink)
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I'm glad that she's doing something other than Potter. I would probably see a film directed by Emma!
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Old 05-13-2011, 11:59 PM   #3 (permalink)
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I love the Lancome Pic!But don't know about the Perks Role.I know it's a Support Role,so not big like a Leading Role.But still,it can be the hardest Time on Set for Emma (from the whole Cast) the Role Sam can be hard for her.
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Old 05-14-2011, 12:05 AM   #4 (permalink)
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Love the hat and I love that she got it at a flea market!!
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Old 05-14-2011, 12:32 AM   #5 (permalink)
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I'm reading Perks of Being a Wallflower so I can understand the storyline when the movie comes out and I go watch it
I think it's brilliant how involved in everything she is!
She's amazing
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Old 05-14-2011, 12:42 AM   #6 (permalink)
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I like how she's involved with everything. I can't wait to see her in Perks.
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Old 05-14-2011, 01:12 AM   #7 (permalink)
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I love her dress
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Old 05-14-2011, 02:48 AM   #8 (permalink)
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love her style and grace...of course she has a lot of ideas and knows things...really cool, her new projects are very different from each other and very different from her HP work...yes flirting (on screen) is new for her...i hope flirting in general is not so much...lol...love the slogan..."catch my heart if you can" love it and she came up with it!!!!!!!!!! how cool is that...cant wait to see that commercial on TV...it going to be huge!!!!!!!!!!
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Old 05-14-2011, 02:52 AM   #9 (permalink)


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i love her whole outfit... it really is chic....
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Old 05-14-2011, 04:41 AM   #10 (permalink)
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Great interview!
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Old 05-14-2011, 06:04 AM   #11 (permalink)
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She's amazing! I want to see her in all her non-HP projects. And I'm so excited (and jealous! LOL) of Nina Dobrev and Kate Walsh who get to work with her in 'Perks of Being a Wallflower'. Love yah Emma!
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Old 05-14-2011, 06:23 AM   #12 (permalink)
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I love her sense of fashion, she's very creative! She should definitely get into directing sometime.
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Old 05-14-2011, 07:47 AM   #13 (permalink)
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I love the pics!
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Old 05-14-2011, 08:11 AM   #14 (permalink)
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Wow. She's simply amazing.
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Old 05-14-2011, 08:42 AM   #15 (permalink)
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the Trio would have to work really hard to get over with the image of Harry Potter and prove them to be good for other roles too.. i hope Emma gets a successful post potter start
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Old 05-14-2011, 09:47 AM   #16 (permalink)
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can't wait to smell the perfume. i need a hat like that!
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Old 05-14-2011, 12:59 PM   #17 (permalink)
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Looking gorgeous as usual. She is such a great role model.
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Old 05-14-2011, 01:42 PM   #18 (permalink)
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Nice pictures..
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Old 05-14-2011, 02:40 PM   #19 (permalink)
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Love Emma She is gorgeous and elegant as always! The hat is very cool! As for the post Potter films-she is starting off in small roles but she will be amazing in them!! I read Perks and have to say very different than Hermione LOL (will be interesting to see her in this)--anyway def looking forward to her Post-Potter projects!! As for directing-the 3 of them did some directing in DH-when they had to help their MoM counterparts I can see Emma as a director some day! She has a good eye for things. Lancome is very lucky to have our favorite girl!
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Old 05-14-2011, 03:25 PM   #20 (permalink)
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I can totally see Emma directing. She would be great!
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Old 05-14-2011, 04:18 PM   #21 (permalink)


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i love her dress it is soo pretty <3 and im glad she is having fun modeling <3, she is purely a role model
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Old 05-14-2011, 05:52 PM   #22 (permalink)
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where has she been filming in pittsburgh? I havent heard anything on the news
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Old 05-14-2011, 11:40 PM   #23 (permalink)
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She is beautiful as always!!!!!!!♥
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Old 05-15-2011, 12:01 AM   #24 (permalink)
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EEEEK! Emma's just so beautiful all the time!
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Old 05-15-2011, 12:44 AM   #25 (permalink)
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Love her dress!
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