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Old 07-20-2008, 12:14 PM
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Post ASDA low price Deathly Hallows paperback impact

Most Harry Potter fans bought their copies of Harry Potter and the Deathly Hallows at ASDA thanks to their offering the paperback book at £1 a copy. However, by pushing their prices so low, the supermarket made a loss of £3.50 per book which Philip Stone, the charts editor at The Bookseller claims lost them £100,000 every week.

However, despite their losses, eight out of ten Harry Potter fans purchased their copies of the book from ASDA. In addition to that, the second lowest price offered for the book was by ASDA online, at £6.59 (which includes the delivery charges) which is still much cheaper than the price set by Amazon.

There is as of yet no release date for the seventh paperback in the States.

Source: Times Online
Old 07-20-2008, 12:50 PM   #2 (permalink)
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good on them in a time of slow economic health in the uk and the world asda sold a product in which they knew they would make a loss!
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Old 07-20-2008, 01:21 PM   #3 (permalink)
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thats very intresting......
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Old 07-20-2008, 01:40 PM   #4 (permalink)
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wow,tht's a really interesting article..i had no idea..till i read this!
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Old 07-20-2008, 01:55 PM   #5 (permalink)
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Wow...that's really cheap
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Old 07-20-2008, 02:17 PM   #6 (permalink)
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that is really cheap, i didnt even know till now.
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Old 07-20-2008, 02:58 PM   #7 (permalink)
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Lol, a quid per copy?!
That's the cheapest I've heard yet! XD
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Old 07-20-2008, 03:03 PM   #8 (permalink)
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I'd rather that supermarkets lowered their prices on food instead of books, but I guess it's good news for Potter fans .
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Old 07-20-2008, 04:46 PM   #9 (permalink)
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Yeah, when is the paperback coming out in the US?
I need to add it to the collection of the other paperbacks I have.
Then I'll have all of the books in hardcover & paperback. :]
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Old 07-20-2008, 04:49 PM   #10 (permalink)


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Quote:
Originally Posted by LoonyMagic View Post
I'd rather that supermarkets lowered their prices on food instead of books, but I guess it's good news for Potter fans .
LOL couldnt have said it better myself.

but at that price, it is ridiculously cheap indeed.
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Old 07-20-2008, 06:07 PM   #11 (permalink)

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*cries*
They had no copies left by the time i had gotten there, i didnt even know they were selling them till we went for grocery shopping and saw signs everywhere.

I was even gonna get copies for my friends
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Old 07-20-2008, 06:57 PM   #12 (permalink)
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I can't remember where I bought mine o.0

Should have gone to Asda
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Old 07-20-2008, 08:24 PM   #13 (permalink)
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Woah, a pound per book?!?
O_O
It's worth so much more than that
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Old 07-20-2008, 10:04 PM   #14 (permalink)
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I'm a bit split on this.

It's great that they are lowering prices (although, like mentioned before, I do think they ought to concentrate on other items before books).

However, it does put small book companies/ store out of the running. They aren't able to compete with prices like that. It's just another example of supermarkets taking over all corners of the market and weeding out the small independent stores.
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Old 07-20-2008, 10:55 PM   #15 (permalink)

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That's so cheap it's hard to believe it's true O_O
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Old 07-20-2008, 11:11 PM   #16 (permalink)
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Whoa! O_____________O That's really cheap.
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Old 07-21-2008, 12:30 AM   #17 (permalink)
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pretty interesting
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Old 07-21-2008, 05:50 AM   #18 (permalink)
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thats cheap but with how the economy is thats great for the ones who havent purchased the book yet
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Old 07-21-2008, 08:54 AM   #19 (permalink)
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All my mates were saying ''ooohhh i bet you'll buy loads at asda!!!'' i didnt buy any though, i already have 2 copies. thinking of the trees!!

which turned out to be recyceld anyway! boohoo.

It is amazing that they sold them for a quid, that is ridikulus, but it is part of the WALMART chain.
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Old 07-21-2008, 12:58 PM   #20 (permalink)
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People are sort of missing the big picture on this one. While Potter fans are steaming into Asda to buy the book at a £1 a go, they are in the store! How often do you go into a store and only buy what you went in for?

The influx of people who might not usually shop there will more than make up for their loses as people will buy other stuff. Its all about bringing in people as new customers. Which they have done really well as now people who don't shop at Asda are now heading down there just to get the book. Where I am sure there are lots of flashy banners for all sorts of other wonderful deals to lure people in by
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Old 07-22-2008, 06:59 AM   #21 (permalink)
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That's interesting!
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Old 07-23-2008, 10:54 AM   #22 (permalink)
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That's extremely cheap O.o
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Old 07-23-2008, 11:15 AM   #23 (permalink)
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That's very cheap.. But a very good offer.
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Old 07-24-2008, 03:23 AM   #24 (permalink)
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Interesting very interesting
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Old 07-24-2008, 08:46 AM   #25 (permalink)
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wo,thats really cheap ! that is interesting article !
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