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Old 06-15-2007, 02:34 PM
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Post 1 million DH pre-orders for Amazon but no profit

Amazon has announced that they've taken over 1 million pre-orders for Deathly Hallows, however shareholders were told yesterday that despite this, the company won't be making a profit from the novel.

This is due to the $17 discount the site is offering, in conjunction with free shipping and a guaranteed on-time delivery.

Old 06-15-2007, 02:51 PM   #2 (permalink)
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whoa 17 dollars! even my weekly allowance dont get that high =_= 1 million times 17, that is truly a huge amount of cash! poor them, LUCKY US! =x
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Old 06-15-2007, 02:53 PM   #3 (permalink)


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Too bad!! for them, Good for us though!!
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Old 06-15-2007, 02:55 PM   #4 (permalink)
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Wow, no profit for Amazon? I'm surprised they haven't lifted a bit of the discount (to like, $10 or something), but I guess it shows they really care about the readers!
But wow, 1MIL And nothing...
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Old 06-15-2007, 03:10 PM   #5 (permalink)

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Whoa. I did not think I would ever hear that o.O Ah well, at least the costumers will be happy
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Old 06-15-2007, 03:51 PM   #6 (permalink)
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O_O how can you take $17 off the price!!! that's like.....the price of the book!!!!
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Old 06-15-2007, 04:04 PM   #7 (permalink)
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Well... If they say so...
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Old 06-15-2007, 04:07 PM   #8 (permalink)
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Really now 17 dollars?
Oh darn hehehe
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Old 06-15-2007, 04:10 PM   #9 (permalink)
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17$ discount thats brill even if they get no profit now becuse so many know they are such and good company they might get more customers. Amazon i salute you
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Old 06-15-2007, 04:11 PM   #10 (permalink)
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That's one expensive book to have $17 taken off it!
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Old 06-15-2007, 04:42 PM   #11 (permalink)
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They're taking $17 off of the price? Wow! That's ... like the whole book pretty much. Amazon is a great company and I'm sure they'll do okay.
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Old 06-15-2007, 04:43 PM   #12 (permalink)
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Oh wow....17 dollars?
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Old 06-15-2007, 05:12 PM   #13 (permalink)

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They may not see a profit from the novel itself but, the deep discount brings in new customers and those customers buy more stuff while they're there. So, while they won't see a profit from DH you can be sure they're making more money this quarter with the pre-order happening than they were in previous quarters.
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Old 06-15-2007, 05:36 PM   #14 (permalink)
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Wow, that is alot of pre orders.
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Old 06-15-2007, 05:37 PM   #15 (permalink)
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Old 06-15-2007, 06:18 PM   #16 (permalink)
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They might not gain a profit directly from DH but they will see a profit from the customers other purchases due to the book. Kind of like a restaurant offering a free appetizer or dessert, they are making their money off the entree and drinks you purchase.
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Old 06-15-2007, 06:30 PM   #17 (permalink)
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That is alot of pre orders just for one book
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Old 06-15-2007, 06:33 PM   #18 (permalink)

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that's a relly good attitude from Amazon. the knew thy could make an enormous profit from the pre-ordering of DH still they thought about the clients!!! Really impressive
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Old 06-15-2007, 06:48 PM   #19 (permalink)

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thats good
im glad they do that to make the book more affordable for everyone
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Old 06-15-2007, 08:03 PM   #20 (permalink)
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^yeah, that's a good thinggg. For us, not for themmm hah.
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Old 06-15-2007, 08:56 PM   #21 (permalink)
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It's great that they make the book more affordable and with the guarantee of being on time 1 million copies, wow!
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Old 06-15-2007, 09:27 PM   #22 (permalink)


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Quote:
Originally Posted by MalfoyzBeloved View Post
Wow, no profit for Amazon? I'm surprised they haven't lifted a bit of the discount (to like, $10 or something), but I guess it shows they really care about the readers!
But wow, 1MIL And nothing...
Actually, they already guaranteed everyone who preordered the lowest advertised price. In the agreement between Amazon and customers, it says that whichever price is the absolute lowest for the book between the time that the customer preorders and the time that the book is shipped, is what the customer will pay. That means that if they raise the price of the book for everyone else, the people who preordered already are still going to pay the same amount.
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Old 06-15-2007, 09:34 PM   #23 (permalink)
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17 dollars...thats good
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Old 06-15-2007, 10:19 PM   #24 (permalink)
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Hmmm That is good..
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Old 06-15-2007, 11:31 PM   #25 (permalink)
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That's really good for the US!
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