USA Today has produced a list, aswell as an article about the most popular Halloween costumes. Even though Potter isn't in the top ten, they still list him as popular. This isn't surprising; Harry Potter costumes have been popular since the 90's.
Quote:
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Other hot costumes based on Web site sales: Harry Potter, Shrek, the Scooby-Doo gang and Power Rangers.
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Source:
USA Today via
Veritaserum.