That's a valid point (about being other events with the HP name), there might be other events with their name that havent got WB's consent -- and I'm sure there is. I guess the thing is WB will never have the manpower to enforce it's copyright all the time and in all cases. So like any other company, they have to focus on the big cases first -- that way they will establish a precendent when protecting their copyright name.

If they don't do so, later on, it will be used as a point against them when an even bigger case comes by. Say, some other TV company decides to use HP (or any other copyright name for that matter), gains huge profits, and in an extreme case, WB won't be able to do anything about it -- or will have a harder time.

And sure, there are better things to do in the world -- however, when you look at companies they stop being "people" and just become one big organic entity. People are inconsequential. People come and go all the time. And even though it makes sense for people to be doing better things and apply rules of conduct to their decisions, for the comany (as an organism) to do this (fight for its survival -- profit wise as well with other goals in mind such as expansion) it makes sense.