We previously told you about Joe Vitale, the author of 'The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out', who'd said he would 'chase Harry Potter up a tree'.

Joe's book has now beaten 'Half-Blood Prince' to the #1 spot at Barnes and Noble for the second time in two weeks.

"I'm as stunned as anyone," said Vitale, 51, an Internet marketing guru who has used his computer to go head to head against the media empire behind Harry Potter.

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale.

"Everyone said I didn't stand a chance. But look – I beat Harry Potter twice now. Anyone can do the impossible – with a strategy and real magic."

Source: The Snitch