A large industry chain has for the first time in Potter history, announced its selling price for the sixth book in the series before the release date.

Dymocks is taking pre-order sales for Harry Potter and the 'Half Blood Prince' for $29.95, well below the recommended retail price of $45.

Dymocks CEO Don Grover said, "There is a high demand for Harry Potter six and people will want to get their hands on it. We thought it was important if customers were going to pre-order the book they should know how much they were going to pay."



Source: The Courier Mail